Let's Do London: tourism recovery campaign

A creative asset for the Let's Do London campaign featuring Cutty Sark, Covent Garden and the Tower of London
Let's Do London. Image courtesy of London & Partners.
Get involved in our next London recovery campaign aimed at international visitors.

The international Let's Do London campaign inspires global visitors to return with confidence to London as travel restrictions ease around the world.  

London & Partners is delivering the largest international tourism campaign that the city has ever seen, as part of the Mayor of London's £10m recovery fund. 

Set to launch in May 2022, it brings together the capital's world-leading hospitality, culture, nightlife and retail venues to promote all London has to offer global visitors. 

About the Let’s Do London Campaign

The next phase of our highly successful Let's Do London campaign aims to drive incremental visits and consumer spend among US, French and German audiences, as well as continuing to attract domestic audiences in the UK. 

We are working with the tourism industry across the capital to ensure that the campaign inspires key audiences and delivers the maximum return on investment for London.

Our industry partners, Tripadvisor and Expedia, are generously supporting the campaign with match-funding to amplify to potential visitors to the capital.  

The campaign is commissioned by the London Tourism Recovery Board, delivered by London & Partners and supported by the Mayor of London and key tourism stakeholders.

All London tourism businesses and organisations are invited to take part in the Let's Do London campaign! 

Be part of the Let's Do London campaign 

You can get involved in the Let’s Do London campaign with free-to-use downloadable materials, toolkits, imagery and more great assets.

Download the Let's Do London toolkit [PDF 16 MB] now! 

Let's Do London campaign supporters

ALVABaker Street Quarter PartnershipThe British MuseumCovent Garden capcoCity of LondonThe Crown EstateHeart of London Business AllianceHiltonHistoric Royal PalacesLogo for London Heritage Quarter HQMayor of LondonMerlinThe National GalleryNatural History MuseumNew West End CompanyRoyal Albert HallScience MuseumShaftesburySOLTSouth Bank BIDTateV&AZSL London Zoo