Let's Do London: tourism recovery campaign

A creative asset for the Let's Do London campaign featuring Cutty Sark, Covent Garden and the Tower of London
Let's Do London. Image courtesy of London & Partners.
Discover how to get involved in the Let's Do London campaign.

Find everything you need to know about the Let's Do London campaign:

Get involved in our 2022 Let's Do London campaign to support London's recovery across domestic and international audiences. As travel restrictions ease both abroad and within the UK, the campaign encourages tourists to come back to London with confidence.

London & Partners is delivering the largest tourism campaign that the city has ever seen, as part of the Mayor of London's £10m recovery fund. 

The international campaign launched on 9 May and following the success of the domestic Let's Do London campaign in 2021, the next phase for domestic audiences launched on 4 July. 

Learn more about the success of the Let's Do London campaign in 2021, from the events that took place to the direct impact they've had on businesses and industries. 

About the campaign

The international phase aims to drive incremental visits and consumer spend among US, French and German audiences, as well as continuing to attract domestic audiences in the UK

The campaign highlights the city's distinctive and diverse visitor experiences, and brings together the world's best hospitality, culture, nightlife and retail venues to promote everything London has to offer visitors from around the world.

We are working with the tourism industry across the capital to ensure that the campaign inspires key audiences and delivers the maximum return on investment for London. 

Our industry partners, Tripadvisor and Expedia Group, are generously supporting the campaign with match-funding to amplify to potential visitors to the capital.   

The campaign is commissioned by the London Tourism Recovery Board, delivered by London & Partners and supported by the Mayor of London and key tourism stakeholders.

Be part of the campaign

All London tourism businesses and organisations are invited to take part in the Let's Do London campaign.

You can get involved in the Let’s Do London campaign with free-to-use downloadable materials, toolkits, imagery and more great assets. Download the Let's Do London toolkit [PDF 18.6 MB] now!  

If you have any questions, please do get in touch with us at: [email protected]

Press coverage

Check out the Mayor of London and Laura Citron, Chief Executive Officer of London & Partners, at the launch of London's biggest ever tourism campaign in New York's Times Square in May, accompanied by the cast of Six and the Queen's Guard.

Campaign supporters

We would like to say a big thanks to every one of our campaign supporters for their ongoing support!

ALVABaker Street Quarter PartnershipThe British MuseumCovent Garden capcoCity of LondonThe Crown EstateHeart of London Business AllianceHiltonHistoric Royal PalacesLogo for London Heritage Quarter HQMayor of LondonMerlinThe National GalleryNatural History MuseumNew West End CompanyRoyal Albert HallScience MuseumShaftesburySOLTSouth Bank BIDTateV&AZSL London Zoo

Find out more

Find out more about becoming a Tourism Partner and subscribe to our community newsletter.