About London & Partners

View of St Paul's cathedral from Millennium Bridge at night.
St Paul's cathedral at night. Image courtesy of Shutterstock / Iakov Kalinin.
Find out everything you need to know about the business and destination agency for London.

Who is London & Partners?

London & Partners is the business and destination agency for London.

Our mission is to create economic growth that is resilient, sustainable and inclusive.

Greenwich Park on sunny day.

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London & Partners' mission

We tell London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion.

Our work helps achieve “good growth” for London and Londoners, as outlined in The Mayor’s Economic Development Strategy for London [PDF 28 KB].

Our mission focuses on:

  • High-growth sectors – supporting international and domestic businesses in high-growth sectors to scale through our investment, trade, growth and innovation programmes.
  • Small businesses – providing expert support and resources to London's small and micro businesses to help them thrive.
  • Visitor economy – attracting visitors and events, and developing London as a world-class destination.
  • London brand – growing London’s global reputation to support economic growth.
  • Partnership and ventures – creating partnerships and profit-making ventures to reinvest into our economic growth activity.

Take a look at our business plan and strategy

What we do

We promote London across the world; attract overseas organisations, events and visitors to the capital; and help retain and grow London companies.

Our key international markets are North America, China, Europe and India.

Find out about our different business areas. We help international businesses set up in London, support small and micro London business to thrive, help London-based businesses expand globally and bring leisure tourism and major events to the city.

Learn more about what London & Partners delivers for London

What have we achieved for London?

Since 2011, London & Partners has helped to add £3.4bn to London’s economy; supported or created more than 90,000 jobs; and helped more than 2,000 overseas companies to set up or expand in London.

Learn more about how our impact is measured.

Delivering for London

Watch the video to learn more about what we do and our contribution to the London economy.