Our expert team provide the organisation and partners with a best-in-class understanding of our key audiences and markets. These insights help identify where to target, who to influence and how to succeed in an increasingly complex and competitive landscape.
Focusing on business and consumer insights, we undertake and commission projects to help set our international strategy and evaluate the impact of our activities.
You can become a partner to unlock access to an exclusive range of benefits, including regular research reports, webinars and insight showcases, helping you to better understand your audiences.
Our research
Discover a wealth of in-depth research and market intelligence with these research reports.
Business
Leisure tourism
- A Tourism Vision for London 2030
- London Attractions Monitor 2023 [PDF 639 KB]
- Understanding the London+ Visitor [PDF 6.1 MB]
Major events
- Champions League Final 2024: economic value calculation [PDF 154 KB]
- The impact of major events on London's Economy 2017-20 [PDF 18.2 MB]
External data sources
Take a look at these essential data sources for more London facts and figures.
Tourism
- Regional international passenger data: measures the number of visitors to UK regions including London. Published quarterly by VisitBritain.
- Great Britain Tourism Survey: national consumer survey measuring the volume and value of tourism trips taken by residents of Great Britain. Published quarterly by VisitEngland.
- England Hotel Occupancy: monitor of bed and room occupancy for serviced accommodation. Published monthly by VisitBritain.
- Association of Leading Visitor Attractions (ALVA): provides detailed information about the UK's leading attractions.
Transport
- UK airport statistics: passenger and traffic movement levels across 60 UK airports. Published monthly by the UK Civil Aviation Authority.
- London travel report: statistical report on all aspects of transport in London. Published annually by Transport for London.
Business
- London Chamber of Commerce and Industry: reports and surveys across key areas impacting London businesses.
- City of London Corporation: publications and reports highlighting the importance of the City of London.
Economics
- London Datastore: data-sharing portal filled with a wide range of information on London.
- GLA Economics publications: insightful reports, research and forecasts outlining London's business and economy.
- TheCityUK: in-depth reports for use by financial and related professional sectors in the UK.