Let's Do London: tourism recovery campaign

A creative asset for the Let's Do London 2023 campaign featuring a royal guard, ArcelorMittal Orbit and children in a phone box.
Let's Do London. Image courtesy of Nils Hasenau.
Discover how to get involved in the Let's Do London campaign.

Find everything you need to know about the Let's Do London campaign:

Building on the success of our international and domestic campaigns last year, the next phase of the Let's Do London campaign is now live and will run from May to August 2023.

The new edition of the campaign welcomes a refreshed look and feel, continuing to support London’s recovery, targeting audiences in Germany and France.

About the campaign

[Please note that the campaign video is in French, as this phase of the campaign targets French and German audiences.]

Let's Do London 2023 aims to drive incremental visits and consumer spend from our key international audiences located in France and Germany.

The campaign highlights the city’s distinctive and diverse visitor experiences, as well as bringing together the world’s best hospitality, culture, nightlife and retail venues to promote everything London has to offer visitors from around the world.

Working with the tourism industry across the capital is a key influence in the campaign's success, helping to inspire key audiences and ensuring the maximum return of investment for London.

Tripadvisor is a partner and call to action of this year’s Let’s Do London campaign, featuring a new Let’s Do London and Tripadvisor hub. This partnership aims to help drive incremental reach and engagement among our target audiences through Tripadvisor’s platform and channels.

The Let’s Do London campaign is commissioned by the London Tourism Advisory Group, delivered by London & Partners and supported by the Mayor of London and key tourism stakeholders.

Be a part of the campaign

We invite all London tourism businesses and organisations to take part in this year's Let’s Do London campaign. Get involved in the campaign with our handy downloadable toolkit: Let's Do London 2023 toolkit [PDF 3.3 MB]

More free-to-use materials including imagery and more great assets will be available soon!

If you have any questions, please do get in touch with us at: [email protected]

Press coverage

Let's Do London campaign press event in Berlin featuring guests and creative campaign board.

Raising awareness of London’s 2023 offer, the PR team hosted a coronation live-screening at Berlin’s renowned Frederick’s restaurant on 6 May.

Rose Wangen-Jones, Managing Director, Marketing and Destination at London & Partners, announced the launch of the new Let’s Do London campaign and its goal to target German tourists.  More than 40 influencers and members of the media were in attendance and expressed interest in visiting London, exploring what it had to offer across art, fashion, food and more.

Campaign supporters

We'd like to say a big thank you to every one of our campaign supporters for their ongoing support!

Historic Royal PalacesMayor of LondonMerlinThe National GalleryNatural History MuseumScience MuseumSouth Bank BIDTateV&A

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