Let's Do London: tourism recovery campaign

A creative asset for the Let's Do London 2023 campaign featuring a royal guard, ArcelorMittal Orbit and children in a phone box.
Let's Do London. Image courtesy of Nils Hasenau.
Take a look at the results of the Let's Do London 2023 campaign.

Find everything you need to know about the Let's Do London campaign:

The Let's Do London 2023 campaign, targeting our audiences in Germany and France, came to an end in September.  

About the campaign

[Please note that the campaign video is in French, as this phase of the campaign targets French and German audiences.]

Let's Do London 2023 generated £162m in consumer spend, attracting 308,000 additional visitors and 52:1 return on investment compared to 41:1 in Germany and France last year.   

The campaign highlighted the city’s distinctive and diverse visitor experiences, as well as bringing together the world’s best hospitality, culture, nightlife and retail venues to promote everything London has to offer visitors from around the world. 

Strong campaign recall and influence suggests the creative evolution of Let's Do London has resonated with our target audience. This included the introduction of the campaign framing device, inclusion of people or a human element and with a more conversational tone-of-voice, to help bring the visual story to life. 

We continued to use the dynamic triptych, to enable us to showcase the diverse range of experiences and attractions on offer, aligned to our audience motivators. We also continued to use strong colour matching, which gave the creative a strong, standout identity. 

A key influence in the campaigns success was working closely with the tourism industry who helped inspire key audiences and ensured the maximum return of investment for London. 

Tripadvisor was our partner and call to action for this year’s Let’s Do London campaign, featuring a new Let’s Do London and Tripadvisor hub. The partnership aimed to help drive incremental reach and engagement among our target audiences through Tripadvisor’s platform and channels. 
The Let’s Do London campaign is commissioned by the London Tourism Advisory Group, delivered by London & Partners and supported by the Mayor of London and key tourism stakeholders

Be a part of the campaign

Take a deeper look at this year's results by downloading our Let's Do London 2023 campaign report [PDF 3.41 MB].

Although the campaign has ended you can still be a part of it, we invite all London tourism businesses and organisations to get involved in the campaign with our handy downloadable toolkit: Let's Do London 2023 toolkit [PDF 3.3 MB]

Don’t forget to use the #LetsDoLondon hashtag! 

If you have any questions, please do get in touch with us at: [email protected]

Press coverage

Let's Do London campaign press event in Berlin featuring guests and creative campaign board.

Raising awareness of London’s 2023 offer, the PR team hosted a coronation live-screening at Berlin’s renowned Frederick’s restaurant on 6 May.

Rose Wangen-Jones, Managing Director, Marketing and Destination at London & Partners, announced the launch of the new Let’s Do London campaign and its goal to target German tourists.  More than 40 influencers and members of the media were in attendance and expressed interest in visiting London, exploring what it had to offer across art, fashion, food and more.

Campaign supporters

We'd like to say a big thank you to every one of our campaign supporters for their ongoing support!

Historic Royal PalacesMayor of LondonMerlinThe National GalleryNatural History MuseumScience MuseumSouth Bank BIDTateV&A

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