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Travel trade

View of Tower Bridge from below with lights illuminating the architecture
London welcomes millions of travellers from across the world every year. Credit: Shutterstock. Image courtesy of Shutterstock.
Last updated: 31 March 2026

Discover everything you need to help sell London to the world with these travel trade tools and advice.

Promote London and its diverse product offering as a travel trade professional:

Why London?

London is a leisure tourism hub that welcomes millions of travellers from across the globe every year.

Find out why you should choose London:

  1. Diverse and welcoming

    2. London has a dynamic culture and rich heritage, it is home to friendly people from all walks of life. Each neighbourhood offers a destination with world-class hospitality and authentic experiences to be enjoyed. 

  2. Unique experiences

    3. Every corner of the city boasts a vibrant destination spilling with iconic landmarks, parks, attractions and esteemed food, art and music scenes. As the seasons change and the leisure landscape continues to develop – no visit to London is ever the same!

  3. Well-connected

    4. The capital can be explored easily with walking and cycling routes, well-connected public transport networks, free wifi and inclusive design for visitors with accessibility needs.

  4. Sustainability-oriented

    5. London is leading the way in sustainable business and tourism. As well as becoming the world's first National Park City, the Mayor of London is working towards the goal of becoming net zero carbon by 2030.

Travel trade insights and assets

Avenue of trees in Greenwich Park covered in pink blossom. Our insight

Discover specialist research reports and insights into London's business and tourism sectors.
Two friends enjoy ice creams together in the sunshine at a London market photos.london

Browse and download free assets from London's official image library for use in your editorial content.

VisitBritain resources 

View of Tower Bridge with high rise buildings in background including walkie talkie Tools and resources

Access useful resources such as the VisitBritain asset gallery and contacts for travel trade requests.
View of Tate Modern from London Millennium Footbridge Upcoming events

Browse upcoming events and tradeshows for travel trade in London and the UK.

Find out more

Two people look up at the painted hall in Greenwich with its intricate details and candles in the corner of the room Tourism partners

Learn about how we bring the leisure industry together to drive visitors to London.
Pink sunset behind Big Ben with red telephone box in the foreground Things to do

Explore London's authentic experiences, cultural attractions and surprising hidden gems.

Useful links

Two women look up at the Lyceum Theatre lined by Lion King advertisements Visit London tickets and offers

Purchase tickets and packages to London's world-class theatre, fascinating tours and unmissable attractions.
Groups of people sat on the grass looking at the view of London on a sunny day Traveller information

Find everything you need to navigate London easily including help with money, visas, maps and guides.
London: where the iconic meets the unexpected

Frequently asked questions (FAQs)

What resources does London & Partners have for travel trade professionals?

London & Partners has a variety of free travel trade resources:

How can I stay updated on the latest London news?

Keep updated with everything that's going on in London:

Find out more

Discover more travel trade resources and information at VisitBritain and UKinbound.