As businesses begin to open safely, our Because I’m a Londoner campaign helps Londoners to feel confident that going out and spending locally is safe and the right thing to do.
A boost for business backed by the Mayor of London, Transport for London, local councils, big businesses and brands across the city – in partnership with adam&eveDDB, Salesforce and Mastercard.
About the London Alliance
The London Alliance is a community of businesses from across the city that will help drive a rapid recovery in London's economy; through a campaign that's built on confidence, sustainability and responsible spending.
Led by London & Partners, supported by the Mayor of London, Transport for London and London Councils, and activated through the Because I’m a Londoner campaign, the London Alliance is open to any London business that wants to use the campaign or support it.
Because I'm a Londoner
Join the London Alliance and get access to free-to-use downloadable assets for the Because I’m a Londoner campaign, from videos and images to social media posts. You'll also be able to register for updates, including ongoing campaign activations and more tools to promote your business.