The London Alliance

See our response to help rebuild consumer confidence across our city.

Because I’m a Londoner campaign

Our citywide Because I’m a Londoner campaign encourages a responsible recovery in consumer spending in London.

As businesses begin to open safely, our Because I’m a Londoner campaign helps Londoners to feel confident that going out and spending locally is safe and the right thing to do.

A boost for business backed by the Mayor of London, Transport for London, local councils, big businesses and brands across the city – in partnership with adam&eveDDB, Salesforce and Mastercard.

About the London Alliance

The London Alliance is a community of businesses from across the city that will help drive a rapid recovery in London's economy; through a campaign that's built on confidence, sustainability and responsible spending.

Led by London & Partners, supported by the Mayor of London, Transport for London and London Councils, and activated through the Because I’m a Londoner campaign, the London Alliance is open to any London business that wants to use the campaign or support it.

Because I'm a Londoner

Join the London Alliance and get access to free-to-use downloadable assets for the Because I’m a Londoner campaign, from videos and images to social media posts. You'll also be able to register for updates, including ongoing campaign activations and more tools to promote your business.

London Alliance supporters