Taylor Swift’s Record-Breaking The Eras Tour to Generate £300m for the Capital’s Economy – as London Confirms Status as the World-Leader for Music
21 June 2024
• London is hosting more performances of Taylor Swift's record-breaking The Eras Tour than any other city in the world, with nearly 700,000 people attending
• Tourists attending the London gigs are set to boost the capital’s economy by £300m
• New poll shows more people would consider travelling to London for a music event than other international or UK cities
• Capital celebrates Taylor’s first performance at Wembley Stadium on Friday night with murals, a special Tube map, a Taylor trail and a wide series of events across London’s fantastic venues