How London’s Booming Experience Economy is Driving New Inward Investment
23 April 2025
• London’s booming experience economy taps into high consumer demand for unique experiences, with new entertainment districts Immerse LDN and East Bank now open
• Up to £10bn is being invested into London’s experience economy over the next ten years, from hotels to attractions
• 50 new hotels are set to open in London in 2025, adding to the existing 1,900; and over 300+ in the pipeline
• A ten year growth plan for London has launched, identifying the experience economy as a priority in making the capital’s economy more prosperous, inclusive, and sustainable