Our business strategy and economic analysis

Growing London’s global lead

Moving forward

We’ve made our 2014-17 corporate strategy even more ambitious in order to attract greater economic investment and additional jobs to London. 

Our targets


GVA added to London’s economy


new jobs


AVE in positive media coverage


new promotional partnerships with organisations and individuals

Tourism strategy for London

We are helping shape the future of our city by creating a tourism strategy for London. Find out more here.

Our business plan

Read more about our 2014-17 strategy and business plan.

Our economic analysis

We’ve undertaken extensive economic analysis to understand the impact of our work and to evolve our strategy. These insights underpin our activities to maximise the benefits for London's economy.

How we measure our impact

Understand how we measure and monitor our impact on the economy

Read more

Our funders and stakeholders have helped us focus and prioritise our aims. We are now working with our partners to enhance London’s reputation and deliver more jobs and economic growth.

Gordon Innes, Chief Executive, London & Partners (2011-2016)