Our business strategy and economic analysis

Growing London’s global lead

Moving forward

We’ve made our 2014-17 corporate strategy even more ambitious in order to attract greater economic investment and additional jobs to London. 

Our targets

£850m

GVA added to London’s economy

14k

new jobs

£135m

AVE in positive media coverage

150

new promotional partnerships with organisations and individuals

Our business plan

Read more about our 2017 business plan here.

Our economic analysis

We’ve undertaken extensive economic analysis to understand the impact of our work and to evolve our strategy. These insights underpin our activities to maximise the benefits for London's economy.

How we measure our impact

Understand how we measure and monitor our impact on the economy

Read more

Our funders and stakeholders have helped us focus and prioritise our aims. We are now working with our partners to enhance London’s reputation and deliver more jobs and economic growth.

Laura Citron, Chief Executive, London & Partners