Creating and supporting jobs and growth for London
We attract investment and visitors today and build London’s reputation for tomorrow. Since we were created in 2011 we have contributed to the success of London.
Our impact: 2011-16
jobs created or supported
overseas companies set up or expand
international students reached
people inspired through visitlondon.com
positive publicity for London
How we do it
We promote London across the world and attract overseas companies, events, students and visitors to the capital, as well as helping London companies go global.
We do this by persuading international companies to set up and grow here and London companies to go global; helping to secure business, major sporting and cultural events; promoting London to international leisure visitors, and by positioning London as the best place for higher education.