NEW SHAKESPEAK APP LETS SHAKESPEARE FANS TEXT LIKE THE BARD and Swiftkey team up to celebrate Shakespeare’s legacy as part of Fans of London campaign

Watch Famous actor Simon Callow surprise Shakespeare super fan on stage at The Globe

A new smart phone app which adds a Shakespearean touch to your text messaging, has been launched today to celebrate the 400th anniversary of the Bard’s death and as part ofa tourism drive for the capital, called ‘Fans of London.

Working with, the official visitor guide for the capital, ShakeSpeak has been developed by software company SwiftKey, best known for their language prediction app. By analysing the Complete Works of Shakespeare they developed an app that helps turn your text messages into Shakespearean prose by predicting the playwright’s best known phrases.

Swiftkey’s app, which is available to download free of charge, allows you to simply type the first word or two of a famous Shakespearean quote and the technology will do the rest. For example:

To be or not to be, that is the question

That which wecall a rose by any other name would smell as sweet

All the world’s a stage and all the men and women merely players

Some are borngreat some achieve greatness and some have greatness thrust upon them

The course of true love never did run smooth

And in order to make you your text messages as authentic as the Bard’s language, Swiftkey’s analysis of the Complete Works of Shakespeare recommends using ‘Thou’, ‘thee’ and ‘thy’ in your text messages, as these three words are among the most frequent Shakespeare uses compared to how we speak today.*

Or simply start your sentence with ‘Ha!’ or an ‘O!’ or a ‘What ho!, accompanied by plenty of exclamation marks, for a much more authentic Shakespearean feel.

And make sure you are unfailingly polite by using ‘Sir’, ‘Madam’ and even ‘Ay my good lord, which are peppered throughout Shakespeare’s plays.

Commenting on the development of ShakeSpeak, SwiftKey's Head of Partnerships Sarah Rowley said:  “We are delighted to be combining the Bard’s works with our smartphone keyboard technology for the first time. SwiftKey learns from your writing style, so who better to have as your guide than one of the world's greatest wordsmiths? Shakespeare brought language to the masses in innovative and exciting ways - and now people can experience his unique and timeless use of language on their smartphone keyboard.”

The launch of the ShakeSpeak app is part of the Fans of London tourism campaign from, which is supported by the GREAT Britain Campaign, British Airways and Hilton. Fans of London celebrates the blockbuster events taking place across the capital this year, including the 400th anniversary of Shakespeare’s legacy, and the first ever exhibition on the Rolling Stones, EXHIBITIONISM. has identified some of the most genuine and deserving fans of the Royal Family and Harry Potter as part of the campaign. Now comes the turn of Lori Jones from Chicago, Illinois, a dedicated Shakespeare fan who was recently flown to London for a once in-a-lifetime trip.

Whilst enjoying a behind-the-scenes tour of Shakespeare’s Globe, Lori was surprised on stage by classical actor and director Simon Callow, who conducted a voice workshop with her in the Sam Wanamaker playhouse

Actor and director Simon Callow said: “Lori’s knowledge of and passion for Shakespeare is testament to the Bard’s fan base all over the world. After all this time, Shakespeare’s works are still relevant to us all, and it’s a delight to know that his legacy is still very much alive in London – the calendar of events to honour the Bard this year is truly spectacular.”

Shakespeare super fan Lori Jones said: “My fascination with Shakespeare began when I was a child and my love of his work has continued to grow and grow. I have never been to London before so it was a true honour to see Shakespeare’s Globe in the flesh and to meet its new artistic director, Emma Rice and hear about the productions planned for this summer.” (You can watch Lori’s special Shakespeare experience here).

Chris Gottlieb, Chief Marketing & Communications Officer for London & Partners, said: "Swiftkey’s app is a brilliant piece of technology which lets everybody have fun and get to know Shakespearean prose. The legacy of Shakespeare truly lives on in London and in this commemorative year, there is so much to see and do across the capital for fans such as Lori – from exhibitions, special performances and quirky adaptations. It's fantastic to see the enthusiasm for all things Shakespearean 400 years on.”

Sara Dunham, British Airways' Head of Marketing, Retail and Direct, said: "This campaign will showcase some special moments, as fans travel to one of the world's greatest cities for a once-in-a-lifetime experience. At British Airways we love to make amazing things happen, and with dozens of daily flights connecting people between 21 US cities and London, we look forward to flying hundreds of fans to follow in their footsteps."

Aligi Gardenghi, Vice President Marketing Europe, Middle East & Africa at Hilton Worldwide said: "As fans of London we are excited to be involved in the London & Partners campaign and look forward to setting the stage for incredible and heartfelt experiences for our guests and visitors to the capital. With 35 properties in Greater London offering a diverse range and breadth of hospitality, Hilton provides the ideal backdrop for a memorable stay in one of the most popular worldwide destinations."

ShakeSpeak is available to download on Android from 9am BST on 7th April for smartphones and tablets on Google Play (search ShakeSpeak), and also via SwiftKey Greenhouse, the company's hub for experimental software.

For the chance to win a trip to London go to

Notes to Editors

*Based on SwiftKey English (UK) language model

Twitter: #FansofLondon / @visitlondon


  • Shakespeare Super Fan film with Lori Jones

  • B-roll including behind-the-scenes footage of Lori’s trip to London, soundbites of Lori and London & Partners Chief Marketing Officer Chris Gottlieb discussing the Fans of London campaign.

  • HD broadcast quality and low res footage (with access media worldwide, all rights cleared including music) can be accessed via:

  • Dropbox

About London & Partners

London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information visit

About SwiftKey

SwiftKey’s mission is to enhance the interaction between people and technology and we’re committed to providing our users with the world’s most intuitive and personalized keyboard. Our predictive keyboard app adapts to the way you type, allowing you to spend less time correcting your typos and more time expressing what you really mean.

Founded in London in 2008, SwiftKey’s technology is now found on more than 300m devices worldwide. Learn more at

About Simon Callow

Simon Callow is an actor, author and director. He studied at Queen’s University, Belfast, and thentrained as an actor at the Drama Centre in London. He joined the National Theatre in 1979, where he created the role of Mozart in Peter Shaffer’s Amadeus.

His many one-man shows include The Mystery of Charles Dickens, Being Shakespeare, A Christmas Carol, Inside Wagner’s Head, Juvenalia and, most recently, The Man Jesus. He has appeared in many films including A Room with a View, Four Weddings and a Funeral, Shakespeare in Love, Phantom of the Opera and is currently playing The Duke of Sandringham in the television series Outlander.

He directed Shirley Valentine in the West End and on Broadway, Single Spies at the NT and Carmen Jones at the Old Vic, as well as the film of The Ballad of the Sad Café. He has written biographies of Oscar Wilde, Charles Laughton and Charles Dickens, and three autobiographical books: Being An Actor, Love Is Where It Falls, and My Life in Pieces. The third volume of his massive Orson Welles biography, One Man Band, has just been published; Inside Wagner’s Head, a short biography of Wagner, will appear next autumn.  Music is his great passion, and he has made many appearances with the LPO, the LSO and the LMP.  

About British Airways

British Airways, part of International Airlines Group, is one of the world's leading global premium airlines and the largest international carrier in the UK. The carrier has its home base at London Heathrow, the world's busiest international airport, and flies to more than 190 destinations in 80 countries.  British Airways has a fleet of more than 280 aircraft, including the A380 and 787. The airline carries more than 40 million customers a year.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn, and Instagram. and



Tori Dance, Head of Tourism PR, London & Partners

E: tdance@londonandpartners.comT: +44 (0)20 7234 5797 / +44 (0)7826 907 415

Jodie Byford, Media & PR Manager – Tourism, London & Partners

E: jbyford@londonandpartners.comT: +44 (0)20 7234 5737 / +44 (0)7917 604 025

London & Partners Press Office

E: press@londonandpartners.comT: +44 (0)20 7234 5710

Twitter: @London_PR