London & Partners took to the stage last night at the first annual World Media Awards (WMA), as its Official Guest of Honour campaign won both the WMA Grand Prix for the best content marketing campaign in the world, as well as the World Media Award for Travel & Tourism.

The 2015 campaign, which followed the journey of Adaeze Uyanwah as she experienced a once-in-a-lifetime trip to the capital, was created by The Brooklyn Brothers and beat campaigns from brands including AirBnB, Land Rover and Microsoft, to take home the top prize at the VIP ceremony in central London.

The World Media Awards, launched by the World Media Group give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.

The win comes just as London & Partners launches its latest tourism campaign for the city, Fans of London, which seeks to celebrate the blockbuster events, exhibitions and anniversaries taking place across the capital this year. Highlights include: the Queen’s 90th Birthday, the 400th anniversary of Shakespeare’s legacy, Harry Potter and the Cursed Child, and the world’s first Rolling Stones exhibition.

A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.

Mary McFarland, World Media Awards judge and Regional Director at Ogilvy & Mather, says, “The quality of entries was fantastic, creating a great showcase for brands big and small, consumer-facing and B2B, and demonstrating just how rich, effective and disruptive you can be with content. The London & Partners campaign was a well-deserved win, shining a spotlight on how authenticity and collaboration can create something really inspirational that speaks across borders.”

Chris Gottlieb, Chief Marketing and Communications Officer at London & Partners said: “It’s an incredible honour to win both the World Media Awards Grand Prix and the World Media Award for Travel & Tourism, especially given the quality of campaigns that entered from across the world. It was a privilege to showcase what London has to offer through the campaign with a spotlight on over 30 amazing experiences. We could not have done this without our superb partners across London and those celebrities and individuals who gave up their time to promote London as the greatest city on earth. I’d also like to pay tribute to my fantastic team at London & Partners, The Brooklyn Brothers and the Great Britain campaign for making London’s Official Guest of Honour possible.”

Alex Altman, MD – Global Solutions at MEC and co-head of the judges, adds, “The first year of the World Media Awards has been better than we ever imagined. They have revealed the global stars that have grasped the complexities of international content-driven advertising campaigns, and provided a benchmark for others to aspire to. I have no doubt that next year we will see the Awards grow to be even bigger and better.”

Notes to Editors

About the World Media Group

It is a strategic alliance of the world’s leading publications which incorporates Bloomberg Businessweek, Bloomberg Markets, The Economist, Forbes, Fortune, National Geographic, Newsweek, Quartz, The New York Times, TIME and The Wall Street Journal. Its aim is to promote award-winning journalism and the role of international media.


The winners of the World Media Awards 2016 are:




Lead Agency


World Media Award Automotive


Land Rover

My Land



Highly Commended


Striking Angles

ZenithOptimedia International


World Media Award Corporate Brand Promotion



Global CFO Council

EI Agency

World Media Award Financial Services



The World is My Oyster

Mindshare Worldwide


World Media Award Foreign Direct Investment & Economic Development Promotion



The ConnectIreland Community Action Plan



World Media Award Luxury Brands


Chivas 25

Event & Content Partnership Programme

Vizeum Global



World Media Award Technology & Telecoms


Deutsche Telekom AG

Business Wall of Fame





Highly Commended

Microsoft Corporation

The Seven Natural Wonders of the World


World Media Award Travel & Tourism


London & Partners

London’s Official Guest of Honour


Brooklyn Brothers



Highly Commended


Night At

Starcom Mediavest Group




London & Partners

London’s Official Guest of Honour

Brooklyn Brothers

About London & Partners London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information visit


About The Brooklyn Brothers

Founded in 2001 in New York and 2008 in the UK, The Brooklyn Brothers expanded to Los Angeles in 2012 to create its Hollywood writing room, an alliance with seven of Hollywood’s most renowned scriptwriters and an office in Brazil in 2013. In 2016, the agency joined the Golin Group, part of Interpublic Group of companies. The Brooklyn Brothers’ new approach – Blockbuster Branding – blends PR, social, brand advertising and strategic thinking with the creativity of Hollywood to create work that entertains and generates its own audience. Not in the thousands but in the multi-millions. They have been European Effies Agency of the Year and Advertising Age Small Agency of the Year. They have been widely awarded including Cannes Gold and the European Effie Grand Prix for Promote Iceland’s ‘Inspired By Iceland’ and a Cannes Silver and US Effie Gold last year for NBC’s ‘Coach Ted Lasso’.


Susan Perolls at Loudmouth PR:T: 020 7981 9858 E:

Jodie Byford at London & Partners T: 020 72345737 E: