London-based travel tech startup, bd4travel, secures $4.2 million in funding

bd4travel, the predictive analytics platform for the travel industry, has secured $4.2 million in Series A funding, the company announced today.

It’s the first Series A funding round by any company within the Traveltech Lab, a new London-based incubator for travel tech companies that began operations in March 2015.


The Traveltech Lab was created by London & Partners, the Mayor’s promotional company for London, in partnership with The Trampery, creators of premier innovation spaces in the city. The incubator aims to help London become the number one city in the world in technology for the travel tech industry and to support the development of companies that could become the next, Citymapper or Expedia.


The funding round for bd4travel was led by Hoxton Ventures with participation from Talis Capital and Robin Klein of The Accelerator Group. bd4travel also announced that Simon Breakwell, the founder of Expedia, will join the company as Chairman.


bd4travel is a real-time personalisation platform for the online travel industry. It profiles individual visitors to websites by analysing their behaviour, helping the travel industry to improve customer experience.


Andy Owen-Jones, CEO of bd4travel, said: “When our customers see that we can generate rich user profiles and predict the travel wishes for anonymous site visitors, when all they’ve seen before is their traffic numbers, they tend to be pretty blown away. The future of the travel market is hyper-personalisation, where users are appreciated and serviced as individuals and travel offers are recommended according to their actual desire”.


Andrew Cooke, Chief Operating Officer at London & Partners, said: “This funding round is great news both for bd4travel and for the Traveltech Lab. It shows that companies are able to develop their smart ideas in our incubator, and that investors are keen to back those businesses so that they can grow to the next level and become significant players in the growing travel tech industry.”


Hussein Kanji, partner at Hoxton Ventures, which backed the funding round, said: “We back teams which have the opportunity to become global successes based on game changing technology. bd4travel is well positioned to be disruptive in one of the world’s largest industry segments.”


The Traveltech Lab was launched by HRH The Duke of York, KG, in March. Its high-spec workspace, designed for 30 people, is co-located in the offices of London & Partners and is designed and managed by The Trampery.


In addition to lead partner Hotelbeds Group, the Traveltech Lab is also supported by Gatwick Airport. The first group of companies working in the lab along with bd4travel include PhotoSpotLand, Lulutrip, Localoids, Epteca, MICEbook, Timelooper, Great Little Places, Wooia, Touriocity, Beaconia, GreatDest and Much Better Adventures. 

Notes to Editors

About London & Partners


London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.


London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.


For more information visit      


About The Trampery


The Trampery is London’s premier creator of spaces for innovation. Its mission is to find and nurture the most exciting new talent across technology and the creative industries. The company is celebrated for its sumptuous interiors, vibrant communities and its ability to build bridges between startups and established corporations.


Since opening Shoreditch’s first dedicated facility for startups in 2009 The Trampery has expanded with six further locations in London. These locations include the UK’s first accelerator for high-growth fashion labels (in partnership with London College of Fashion), the UK’s first incubator for digital arts and media (in partnership with the Barbican Centre) and a flagship facility on Old Street (in partnership with Publicis Worldwide).


The Duke of York is Patron of the Trampery.

For more information visit

About bd4travel

bd4travel provides real-time personalisation by a unique profiling for every visitor to online travel stores. Blending extensive travel industry knowledge, the latest big data technologies and proprietary Self Learning Algorithms, bd4travel builds applications that provide the most relevant content, services and product offers to each customer. In real-time. bd4travel empowers travel e-tailers to improve the customer experience and optimise on-site and off-site travel marketing and shopping.



Norval Scott, Media & PR Manager – FDI, London & Partners

Tel: +44 (0)20 7234 5789 / +44 (0)7720 73 73 78

Twitter: @London_PR


For bd4travel:

Helge Moser, Marketing Director

Tel: +49 69 24 74 71 82 16