London voted top city in the world

London has been voted the top city in the world following the results of an internationally renowned survey published today.

The capital also won first place for the city where visitors from different cultures felt it was easy to fit in.

It’s the first time the capital has taken the top spot in the bi-annual 2013 Anholt-GfK Roper City Brands Index since it started in 2007. 

For the 2013 study, a total of 5,144 interviews were conducted in Australia, Brazil, China, Germany, India, Russia, South Korea, the US and the UK, based on people’s perceptions of 50 cities around the world.

Those polled were asked to rate 50 statements about the cities covering a number of categories.

London & Partners Chief Executive, Gordon Innes, said: “This is a very well respected survey and it really is great to see that it’s not only Londoners who know that this is the best place in the world to live, work and visit. London’s reputation is truly global and people’s perceptions of the capital are very strong and justified.”

Behind London came Sydney, Paris, New York and Rome.

The six categories covered were:

Presence – people’s knowledge of the city and perception if its global contribution in science, culture and governance.

Place – perceptions of cleanliness and pleasantness of climate and how attractive buildings and parks are.

Pre-Requisites – affordable accommodation and quality of public amenities including schools, hospitals, transportation and sports facilities

People – friendliness of inhabitants, cultural diversity and feeling safe.

Pulse – interesting events, activities and lifestyles and exciting to explore

Potential – perception as a good place to do business, find a job and go to university/college.

The City Brands Index was developed by independent policy advisor Simon Anholt who is recognised as the world’s leading authority on national image and identity.

He said: “Our City Brands Index is not just about any single aspect of a city’s image – it gives the full picture that includes the city’s social and cultural environment, its physical look and feel, its public services, educational and economic opportunities and the city’s contribution to the world.”

The following table shows the top five ranked cities on each of three People Measures.





Friendly People



Feel Safe



Fit in With Culture

3=Barcelona3Vienna3New York
3=Rio de Janeiro4Toronto4Los Angeles
3=Rome5London5=Melbourne, Toronto


The overall rankings for the top ten cities are:


 Anholt-GfK- Index 2013 Overall Brand Ranking: Top 10 of 50 cities
1London (2 in 2011)
2Sydney (3)
3Paris (1)
4New York (4)
5Rome (6)
6Washington D.C. (7)
7Los Angeles (5)
8Toronto (13)
9Vienna (9)
10Melbourne (8)

Notes to Editors

The full report is published by research company GfK – find out more at


About London & Partners

London & Partners is the official promotional organisation for London. Our company attracts and delivers value to business, students and visitors. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and a network of commercial partners.

Our remit is to drive leisure and business visitors as well as bidding to secure major events in London, to unlock the city for overseas businesses who want to set up or expand in London and to promote the capital’s world class universities to international students.

Our intention is to work in partnership with organisations in London and across the world to deliver our goal - that London be globally recognised as the best big city on earth


Media Enquiries:

Phil Nettleton
Tel: +44 (0)20 7234 5787
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