Sun, sand, festivals and more this summer in London!

June, July and August are jam-packed this year in London with national and international celebrations. Visitors to the capital have the opportunity to join in the festivities whatever their budget and style. Whether it’s heading to the City Beach with the family, going to concerts with friends or digging in at Eat Festival – London has it all, and more! 

Fun, Food and Festivals

Eat out this summer with London’s biggest food festival - Taste of London. Dance with the professionals and the amateurs at the world’s biggest and most influential dance initiative – Big Dance. Join the fun with a range of festivals, including London 2012 Festival, Southbank Centre Summer Festival and Pride London Festival, many of which are free. 

Exhilarating Exhibitions
London is proud to present exhibits from art and culture to biology and brains. To pay tribute to great Olympians of the past and present Madame Tussauds have created interactive wax lookalikes of Usain Bolt, Mohammed Ali and many more – meaning visitors don’t need an Olympic ticket to see the talented athletes. Also, The Barbican celebrates its 50th anniversary with “Designing 007 Fifty Years of Bond Style”, which will showcase costumes, gadgets and weapons.  There’s also a fantastic display at the British Museum, which will transport it’s audience back into 1612 through Shakespeare’s plays, maps, prints and drawings.

Shop ’til You Drop
London is Europe’s best city for shopping, so take some time to explore it’s vibrant retail delights and fairs this summer. Visitors can explore Spitalfields Jewel East – a three day jewellery fair with workshops, demonstrations and a ‘make do & bend zone’, visit the Olympia International Fine Art and Antiques Fair or discover the newly opened menswear shops on Regent Street, which include Burberry and Superdry.

Glamping, Camping, Hotels and More
With visitors arriving from all over the world this summer, London has accommodation options for everyone! Generator Hostel will transform their social spaces for customers into pop up parks with deck chairs and sun loungers, whilst temporary tent only campsites have been launched in various locations, from £10 per person. Hotel chains are also getting creative, for example The Park Plaza Hotels will be mixing up some sport inspired cocktails, including Bolt Out Of The Blue- a powerful long cocktail with a Caribbean burst.

The show must go on
Whilst athletes perform in the Olympic Park and other venues across the capital - actors will be preparing to entertain in theatres all over London. The Barbican Hall has announced four exciting shows including Tanztheater Wuppertal Pina Bausch. Kids Week is an initiative which introduces young people to live theatre by giving away free tickets to under 16s when accompanied by an adult. For the first time, casts from every London world-famous musical will hot-foot it from their theatres to Trafalgar Square to perform for the masses at London’s free festival, West End LIVE.

For a full listing, please click through to the What’s New Summer 2012 newsletter.  For more ideas and further details see

Notes to Editors