London’s newest corgi guide leads visitors around the capital inviting them to come to ‘see it for yourself’

London looks forward to welcoming more visitors than ever in 2013 and beyond so Rufus the Corgi has been created to help them sniff out all the best the big city in the world has on offer.

London & Partners, the mayor's promotional organisation for the capital has today launched new visitor campaign 'London, Now See It for Yourself' which aims to capitalise on the success of summer 2012 by converting avid viewers into visitors.

The face of the campaign, Rufus the Corgi, will help visitors to explore a specially designed digital map and microsite on the new and improved site. Designed and beautifully hand drawn by artist Jenni Sparks, the map for London shows key attractions across the capital and a gives a guide to what's new for 2013, as well as highlighting some of the city's hidden gems.

From the historical landmarks such as Horse Guards Parade which hosted the beach volleyball, to cultural icons such as St Martin-in-the-Fields Church along the route of the Marathon and beautiful parklands including Hyde Park which formed part of the triathlon route -all these and more acted as backdrops for the Olympic action this summer and are reasons to entice visitors to come and see the capital in new ways.

To encourage followers, the social media hound, will be tweeting his travels across London, and daily clues of where to track him down will lead visitors to an incredible competition prize. The lucky winner will be treated to an amazing trip to London in summer 2013 including a five star hotel stay with Radisson Blu Edwardian, exclusive access to the Queen Elizabeth Olympic Park before it reopens to the public in July 2013 and a pair of tickets and cast meet and greet for Mamma Mia the musical. A viral video follows Rufus through London, showcasing some of the exciting things the capital has to offer.

The Mayor of London Boris Johnson said: "The 2012 Games gave London a golden opportunity to show the world why it is the best big city on the planet. Billions of people across the globe watched as we staged the greatest show on earth and now is the time to turn those viewers into visitors. This tourism campaign highlights the fantastic things that our city has to offer, helping to capitalise on the huge momentum from this summer and deliver my goal of ensuring a lasting economic legacy for Londoners."

Gordon Innes CEO, London & Partners said: "We hope to see visitors enticed to the capital to enjoy some of the new attractions such as the Emirates Airline and Up at The O2, the new hotels such as Café Royal and Sol Melia's ME and see for themselves some of the iconic locations they saw over this summer during the Games and Diamond Jubilee.  We have enjoyed working with a new character for the capital - Rufus the Corgi lets potential visitors see London from a completely new angle."

Follow Rufus on his adventures through London here

Notes to Editors