Mayor Boris Johnson welcomes leading social media company HootSuite in London

The Mayor of London has hailed the arrival of Canadian social media management company, HootSuite, as it launched its European headquarters today in the capital. The firm joins the growing number of successful North American digital businesses that have set up their European HQ in London, now the leading digital capital of Europe. 

Big Ben skyline

HootSuite’s social media management system allows individuals and companies to manage and track their social media profiles (such as Twitter and Facebook) conveniently from one place. Currently, 79 of the world’s Fortune 100 companies use HootSuite, including McDonalds, PepsiCo, Sony Music and others. The company plans to hire more than 24 sales and support job positions and expand the team to 50 by the end of next year. HootSuite is growing at 300 per cent a year in Canada adding an average of six employees to their office in Vancouver every week.

"Within the next two years our goal is to bring our product to more agencies and brands, integrating it to their social business structure. Our target is to grow the London office to 50 employees by December next year and then grow beyond that," says HootSuite’s CEO, Ryan Holmes. "London’s agency culture is what attracted us to this market. It has been a big advantage to moving here as it opens up access to a wide variety of people who have experience working in these closely networked business structures."

London currently has the largest concentration of digital agencies of any European city, with 85 of the top 100 interactive agencies being based in the capital. Supporting the growth of the technology and digital sector is a key goal for the Mayor, who will be using the Olympic and Paralympic Games to promote London to business audiences through a series of engagement and promotional events which includes hosting business leaders using City Hall as London House  to create a business networking hub.

Boris Johnson, the Mayor of London, said: “London is now at the forefront of the high tech revolution, proving itself as a global magnet for the innovative companies that meet the needs and harness the opportunities of the 21 century.

“Our vibrant city has the outstanding workforce, space and infrastructure to nurture the very brightest and best digital talent. This is good news for Londoners meaning job creation and economic growth. Our confidence in our offer for this sector is testified by the decision by fast-growing HootSuite to locate its European base right here. During Games-time it is my mission to ensure that visiting business leaders recognise all world class credentials so even more companies decide London is the top choice for their investment.”

Nick Baird, the Chief Executive of UK Trade & Investment, said: "London is at the centre of so many businesses and media networks that HootSuite really can grow their business in the UK but also develop their business abroad from here. In this Olympic year they will find the myriad of business opportunities and events create the ideal conditions to accelerate their growth in the UK."

HootSuite were supported in their move to London by UK Trade & Investment, and London & Partners. HootSuite’s offices are located within Central Working’s premises at 11-13 Bayley Street, Bedford Square London, WC1B 3HD.

Notes to Editors

Interested applicants are encouraged to apply through HootSuite’s Careers website.

About HootSuite:

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more. (

About UK Trade & Investment

UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit or telephone +44 (0)20 7215 8000. For latest press releases, visit the online newsroom at You can also keep in touch with developments at UKTI through, and


London & Partners

Toby Hall: +44 (0)20 7234 5710

HootSuite Media, Inc.
Sandy Pell, @HootSandy
Public and Analyst Relations 


James Clements: +44 (0)20 7215 2491