It's "business as usual" in the capital as London & Partners launches at IMEX

London & Partners, the official promotional agency for the UK capital (formally known as Visit London), will meet with the worldwide business market for the first time since the organisation's launch (launched on 1 April 2011) when it exhibits at international tradeshow IMEX in Frankfurt, Germany (24-26 May 2011 – stand #F400).

Bespoke East London Destination Guide to be launched on London & Partners stand F400

London & Partners brings together London's promotional activity in tourism, inward investment and higher education, incorporating the previous agencies of Visit London, Think London and Study London. The new agency will continue Visit London's work as the official convention bureau and event solutions service for the city.

With the 1 year countdown to the 2012 Olympic and Paralympic Games fast approaching, the theme on the London stand will be "Business as usual", as London & Partners send the message that the city is open and ready to welcome business travellers, associations and groups throughout 2011, 2012 and beyond.

The trade event comes as London & Partners celebrate fantastic year-end results for 2010 as business trips to the capital rose by 7.6% to 2.75 million. German business visitors saw the biggest rise, with a whopping 39.2% rise while business expenditure overall also saw a boost, gaining 14.8% on 2009 figures to reach £2.23 billion. 

"The results are extremely promising ahead of what is sure to be an exciting year" commented Barbara Jamison, London & Partners Head of Business Development Europe. "We are pleased that so many of our partners can join us at IMEX to communicate our message that London is open for business both pre and post Olympic Games. We are also keen to drive home the message that London is the world’s best destination for business because it provides event organisers with the three As: it's accessible, affordable and acceptable."

Destination Guide for London Eastside

As part of the IMEX activities on London & Partners stand London Eastside will also be launching their brand new destination guide. The must-have publication is an essential read for any professional conference or events organiser – with an insider's view to the emerging business district of the capital. With over 50 unique venues in the area, ranging in style and size the guide is an invaluable and free tool.  Destination Guide for London Eastside will be avail on the London & Partners stand F400 and will be launched at 10am on Wednesday 25 May 2011.

Partner Power

London & Partners will be joined by 23 partners on the stand, together showcasing some of the very best venues, hotels and visitor services available in the city: Barbican Centre; Business Design Centre; EDF London Eye; ExCeL London; Grand Connaught Rooms; Guoman Hotels; Hilton London Metropole; Historic Royal Palaces; ILEC Conference Centre; Late Night London; London Eastside, Millennium Gloucester Hotel & Conference Centre; Park Plaza Hotels; Premium UK - a division of Spectra; Radisson Edwardian Hotels; Royal College of Physicians; The Doyle Collection; The Lancaster London; The Landmark Hotel; The Queen Elizabeth II Conference Centre; Twickenham Stadium; Unique Venues of London; Wembley Stadium; Wyndham Grand London Chelsea Harbour.

In celebration of the recent Royal Wedding and the upcoming Queen's Jubilee in 2012, every attendee to make an appointment at IMEX to meet London & Partners will be entered in to a prize draw to win a spectacular Royal London Hamper filled with luxury goodies fit for a Queen.

Notes to Editors

Destination Guide for London Eastside

This must-have publication is an essential read for any professional conference or events organiser.  It offers an insider's view to this emerging business district of the capital, and has details of almost 50 unique venues in the area ranging in style and size. Whether you are looking for venues that are traditional and historic, modern and contemporary, blank canvas or purpose-built, you will find it all and more in the Destination Guide for London Eastside.

The guide, first published in 2007 and now updated with a new and contemporary look, also contains useful information about transportation and accessibility, hotels in the area, destination and signature restaurants, museums and galleries as well as shops and markets.  For conference and event organisers, it has case studies offering tips and hints on holding events in the area that are guaranteed to give a ‘wow’ factor, and has several themed itineraries to inspire you to create a memorable for your clients and delegates.

It also has information of several of the major projects and developments taking place in the area that are changing the skyline of London, as well as an update on the London Olympic and Paralympic Games in 2012.

Pick up your FREE copy of the Destination Guide for London Eastsi on the London & Partners stand at IMEX, or request a copy by emailing or by phoning +44 (0)20 8983 2524.  For details of all the venues in London's Eastside, please go to