London announced as Europe's top shopping destination

London & Partners, the capital's official promotional organisation, is delighted to announce London has topped the first-ever Globe Shopper City Index – Europe produced by the EIU and sponsored by shopping and spending experts Global Blue.

London beat stiff competition from Paris, Barcelona and Madrid to be ranked as the best European city for shopping in the Globe Shopper City Index – Europe, which was researched and compiled by the Economist Intelligence Unit. International globe shoppers – that is tourists whose travel choices are heavily motivated by shopping opportunities –  are estimated to be worth £3billion to the London economy.

Dame Judith Mayhew Jonas, Chairman, London & Partners, who collected the award at a ceremony today commented: "We are delighted that London has been recognised as the premier shopping capital of Europe.  This research acknowledges that London's unique and huge mix of retail is second to none ranging from luxury to high street, and boutique to bargain stores. These can all be found throughout London which is constantly evolving and has much to offer every visitor."

Beating over 33 other European Cities, London was ranked first by the Globe Shopper City Index – Europe according to 38 criteria grouped into five categories: shops, affordability, convenience, hotels and transport, and culture and climate. This demonstrates why London has seen a massive boom in international tax free shopping this year alone, up 30% on 2010.  

Notes to Editors

Methodology for Globe Shopper City Index – Europe
The Globe Shopper City Index - Europe measures the attractiveness of 33 major European cities for international travel shopping. Criteria were assessed quantitatively, e.g. number of passenger flights annually, or qualitatively, e.g. likelihood of bargaining a discount in various stores.

Each city has an average category score. All five category scores were averaged to give an overall Index score. Criteria scores were converted to an Index score between 0 and 100. The EIU developed all the criteria and categories independently. All categories were given equal weighting in the Index.

About London & Partners
London & Partners is the official promotional organisation for London. Our company attracts and delivers value to business, students and visitors. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and a network of commercial partners.

Our remit is to drive leisure and business visitors as well as bidding to secure major events in London, to unlock the city for overseas businesses who want to set up or expand in London and to promote the capital’s world class universities to international students.

Our intention is to work in partnership with organisations in London and across the world to deliver our goal - that London be globally recognised as the best big city on earth.

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