Media Advisory: London Media Centre open for all UK press

During the 2012 Games, media from across the UK are being invited to register at the London Media Centre (LMC) – a working media centre for all national and international press who are not accredited at the official LOCOG press centre.

Based in central London, the LMC will be open to all press (both print and broadcast) interested in reporting the wider story taking place across London and the UK during the period of the 2012 Olympic and Paralympic Games.

By registering, media will get access to a working press room, edit facilities, outside broadcast positions and content programmes both in London and around the UK. The content will include everything from accessing celebrities and spokespeople, attractions, guided tours, hospitality and much more.

Once registered, the LMC pass will act as a discount card and filming permit for designated areas outlined in the broadcast guide and will be active between 1st July 2012 and 10th September 2012.

To benefit from the London Media Centre, all press MUST register for a place. Registration details can be found here.

In addition to the services and offerings at the London Media Centre, press will be able to take advantage of:

A guide for broadcasters
This guide provides information for broadcasters wanting to film news and feature packages for their pre and games time programmes. The guide includes a list of boroughs and attractions working with the LMC to provide filming positions and permits. The guide can be downloaded for free here.

Original broadcast content
In order to share news stories, the London Media Centre is creating original editorial content every month for broadcasters and news agencies to use in the context of their Games programmes and features either online or for broadcast use.

Each monthly package will be themed and so far; A City Prepares, Accessibility and Sustainable London packages are available to download. The next packages produced will be Food and Drink and A Look at the Year Ahead.

HD quality broadcast packages can be downloaded here.

London Media Centre website
In spring 2012, the London Media Centre website will be launched offering images, case studies and information as well as the broadcast content.

Notes to Editors

To access the online application form and find out further information about the London Media Centre and registration process, visit

More information is available from the London Media Centre content team.

Background information:
The organisation of the London Media Centre is being coordinated by London & Partners – the official promotional agency for London, the Greater London Authority, VisitBritain, Transport for London (TfL), Film London and the Government Olympic Executive (GOE), which is part of the DCMS. More information about partners can be found here.

It is predicted that during Games-time there will be upwards of 20,000 international and UK media professionals (accredited and non-accredited) in London. Up to two-thirds of these of these journalists will be accredited by the National Olympic Committees of competing countries and eligible to use their facilities in the Olympic Park, namely the International Broadcast Centre and the Main Press Centre.

The non-accredited media will not have rights to the Games but will be in London to cover news and features on the city and the country as destinations as well as the 2012 Games.  The content of their work will be informed by a pre-planned programme of activities and editorials designed specifically to showcase London and the UK to their audiences.  Non-accredited media professionals will also have the opportunity to access not just the London Media Centre (LMC) but also its satellite broadcast positions, which will be in key iconic locations around the city.  

Please note: Media outlets are responsible for covering the cost of their travel, accommodation, meals, and transport whilst in the city.