London attractions show unprecedented boost in popularity this summer

London & Partners, the capital's official promotional agency, has today revealed an almost unprecedented number of visits to London attractions this July. 

Attendance at the 33 surveyed attractions totalled 4.47 million visits in July, representing a year on year growth of 12.7%.

June also saw an annual increase of 8.6%, mitigating the slight decline seen in May, as fine weather saw visitor numbers at many of London's indoor attractions decrease. As a result, between May and July, visitor figures were up 5.3% over the same period in 2010.

Free attractions in particular were enjoying higher visitor numbers than average, with a year on year increase of almost 18%.

Boris Johnson, Mayor of London, said: "London offers an incredible range of things to see and do for both Londoners and visitors alike. The variety of attractions on offer during the summer has been fantastic with events like London Pride, Wimbledon, Chelsea Flower Show and a jubilant Notting Hill carnival all wowing the crowds in huge numbers. This weekend we saw 800,000 people gathering on the South Bank for the Thames Festival and with more exciting events coming up over the following months, we hope to continue to attract record numbers of visitors to this great city."

Gordon Innes, CEO, London & Partners said: "The latest figures indicate an underlying strength in London's visitor economy over the summer period. We are pleased to see that London's attractions have thrived despite the cool and unsettled weather throughout June and July."

Notes to Editors

The research is based on a sample of 33 attractions: British Museum, Churchill War Rooms, Geffrye Museum , Guildhall Art Gallery, Hampton Court Palace, HMS Belfast, Imperial War Museum London, Kensington Palace, Kew Gardens, London Dungeon, London Eye, Madame Tussauds, Museum in Docklands, Museum of Freemasonry, Museum of London, World Rugby Museum, National Army Museum, National Gallery, National Maritime Museum, National Portrait Gallery, Old Royal Naval College, Queen's House, RAF Museum,  Science Museum, Shakespeare’s Globe Exhibition & Tours, St Pauls Cathedral, Tower Bridge, Tower of London, V&A Blythe House, V&A Museum, V&A Museum of Childhood, Wellington Arch, Wimbledon Lawn Tennis Museum.

Please note that these figures are based on the survey and therefore represent the total attendance to the sample 33 attractions surveyed.  They do not represent the total actual attendance in all London attractions.