Record number of visitors to London attractions in June

London Eye

The number of visitors to London's attractions in June 2010 saw the highest percentage growth since September 2009.

The Visit London Attraction Monitor, which samples 34 attractions both free and paid, revealed a growth of 6.3% compared with the same time last year.

June's performance has followed an upward trend established in May and has helped to compensate for the downturn caused by the volcanic ash disruptions earlier in the spring. As a result of the strong figures in June, the quarter has managed to finish about 1% up on 2009.

Commenting on the positive figures, Sally Chatterjee, CEO, Visit London said, 'The recent Attraction Monitor figures show that London remains a popular choice for holiday makers and the strong performance of our paid-for attractions in particular shows that London’s offering continues to drive visitors to the capital.'

Many of the 3.21million visitors to London's attractions chose to visit paid-for attractions, which saw an increase of 40%, and finally put this sector into positive growth following a slow start to the year.

Once again, the capital's smaller attractions showed the strong appeal of niche and special interest collections with an increase of 21.6% on the same period last year.

Notable factors effecting the months results include a later than usual spring half term and a long spell of warm, dry weather. 

Notes to Editors

The research is based on a sample of 34 attractions: Churchill Museum & Cabinet Rooms, Kew Gardens, London Dungeon, London Eye, Madame Tussauds, Shakespeare’s Globe Theatre, St Paul’s Cathedral, Tower Bridge, Tower of London, Hampton Court, Wellington Arch, Old Royal Naval College, Museum in Docklands, Florence Nightingale Museum, Guildhall Art Gallery, Museum of Rugby, Wimbledon Lawn Tennis Museum, Imperial War Museum, Royal Observatory, Greenwich National Maritime Museum, V&A Museum, V&A Museum of Childhood, Tate Britain, Tate Modern, British Museum, Museum of London, National Gallery, National Portrait Gallery, RAF Museum, Science Museum, HMS Belfast, Queen’s House, V&A Blythe House, National Army Museum, Geffrye Museum, Museum of Freemasonry

Please note that these figures are based on the survey and therefore represent the total attendance to the sample 34 attractions surveyed.  They do not represent the total actual attendance in all London attractions.