Meet the Major Events team

Get to know the team at London & Partners and see what projects they have worked on.

Georgina Warren

Head of City Events & Experience

Georgina has worked in the events industry across a range of national and international campaigns and projects for 15 years including UEFA Euro 2020 (now scheduled for 2021), the NFL London Games, ICC Cricket World Cup, MLB London Series, MTV EMAs, F1 Live, Rio 2016, Lumiere London, Prudential RideLondon, Le Tour de France, London 2012, the Beijing Games, London Fashion Week and Shanghai Expo.

From developing major events prospects and city partnerships through to oversight of strategic comms and delivery, Georgina oversees the team’s portfolio spanning sport, culture & entertainment, esports and ceremonial events.

Outside of work Georgina is a guest lecturer at a number of London Universities; mentors young people starting off in their careers; is a proud founder member of The Ministry and co-founder of her organisation’s Women’s Network.  She is passionate about the live experience whether at a festival, a rugby match or anything immersive.

Antonia Lee

Senior Marketing Manager – Major Events

Antonia provides strategic marketing and ticketing advice and support to the organisers of major events, most recently the FINA Diving World Series 2020 and Boxing European Olympic Qualifier. She's worked across a portfolio of sport including the NFL, the NBA, tennis, athletics, track cycling, hockey, rugby, cricket and is currently account managing Major League Baseball London Series 20. She brokers marketing partnerships with other events which fulfil the company’s objectives such as the Longines Global Champions Tour and Chinese New Year. In addition, Antonia works with business publications to maintain London’s world-class reputation and to promote the city.

Alice Holloway

Project Manager – Major Events

Alice has over eight years’ experience in delivering major events, large-scale marketing campaigns and sponsorship activation across world-class events such as the London 2012 Olympics, ICC Women’s Cricket World Cup and British Masters. Alice will be leading on our upcoming major sporting events including the UEFA Euro 2020 tournament, NFL 2021 London Games, Rugby League World Cup 2021 and the European Professional Rugby Club Finals in 2022; as well as developing new sports, culture & entertainment event prospects to showcase London’s most iconic sites.

Bronwen Franklin Pierce

Project Executive - Major Events

Bronwen has worked on the delivery of cultural events since 2014, providing administrative and operational support. She organises the team's marketing activities and was the coordinator for the UEFA Euro 2020 Tournament, as well as maintaining the team accounting and quarterly performance recording. In addition, she works closely with city-wide Major Event stakeholders such as the Greater London Authority and London Boroughs to produce the London Events Coordination Calendar.