Meet the Major Events Team

Meet the Major Events team at London & Partners

Georgina Warren

Head of City Events & Experience

Georgina has over twelve years of experience across national and international campaigns and events including MTV EMAs, F1 Live, Rio 2016 Games, Lumiere London, Prudential RideLondon, Le Tour de France, London 2012, the Beijing Games, Red Bull X-Fighters and London Fashion Week.

From developing major events prospects and partnerships through to oversight of strategic comms and delivery, Georgina oversees the team's portfolio spanning sport, culture & entertainment, esports and ceremonial events.

Antonia Lee

Senior Marketing Manager – Major Events

Antonia provides strategic marketing and ticketing advice to the organisers of major events won through bids e.g. IAAF World Athletics Championships 2017 and Women’s Hockey World Cup 2018. She brokers marketing partnerships with other events which fulfil the company’s objectives such as Six Day, Chinese New Year and Pride in London. In addition, Antonia works with business publications to maintain London’s world-class reputation and to promote the city.

Sophie Humphries

Project Manager - Major Events

Sophie leads on significant projects for both sporting and cultural events. She has extensive experience of delivering key activities for the team’s role in events such as Great Fire 350, Prudential RideLondon, NFL International Series and the New Year’s Eve Celebrations. She is also oversees the development of the London Events Coordination Calendar which is a crucial stakeholder online aid for managing events in the city.

Bella Serafini

Project Manager - Major Events

Bella has recently joined the Major Event Team here at London & Partners.  With over 5 years’ experience in Events and Activations within the Sport, Entertainment, Media and Retail industries, Bella will be leading on major sporting events including the Cricket World Cup 2019, Major League Baseball 2019 and the UEFA Euro 2020 tournament.  Bella will also support the team on other cultural and entertainment events, showcasing London’s most iconic sites.

Luisa Depaoli

Project Executive - Major Events

Luisa supports the team across all projects and marketing activities and provides wider administrative co-ordination looking after team accounting and quarterly performance reporting. In addition, Luisa organises the team communications with city-wide Major Events stakeholders such as the Greater London Authority, London Boroughs, Transport for London and The Royal Parks and leads on the production of the London Events Coordination Calendar.