The Challenge Cup
The Ladbrokes Challenge Cup is a knockout rugby league cup competition organised by the Rugby Football League, which has been held almost every year since 1896 involving amateur, semi-professional and professional clubs.
The final of the Challenge Cup at Wembley Stadium, London, is one of the most prestigious matches in world rugby league and is broadcast around the world.
What we did
Marketing event through digital channels
We've worked in partnership with the RFL since 2016. We promote The Challenge Cup London via our Visit London digital channels to domestic audiences.
We've also introduced the organisers to an array of our partners and networks.
Image credit: RFL