London 2019 World Para Swimming Allianz Championships
The World Para Swimming Allianz Championships is the largest disability swimming competition outside of the Paralympic Games and the ninth edition saw 651 swimmers from 82 countries compete over seven days.
The athletes competed not just for medals, but also for a chance to take part in the Tokyo 2020 Paralympic Games, for which this championship was a key qualifier.
Since the announcement of the event we provided advice and help on the marketing strategy. We also introduced the organisers to an array of partners and networks.
Marketing the event through our channels
We have supported the marketing campaign through our Visit London channels reaching out to both domestic and international audiences.
Image credit: Ellie Simmonds OBE courtesy of onEdition