Major League Baseball

mlbbig

London is proud to host a number of international franchises and Major League Baseball is another to add to the list.
One of the biggest sporting events, Major League Baseball, hosted even bigger rivalries, the Boston Red Sox and New York Yankees at London Stadium in June 2019. It was an exciting showcase of baseball and the first of its kind in Europe.
Following this major success, London is now looking forward to the St Louis Cardinals hosting the Chicago Cubs on the 13-14 June 2020.

What we did

City co-ordination
We supported the MLB in a number of ways in the lead up to the series including; finding accommodation for teams and staff, activations around the City of London and locations for various events.

Marketing event through digital channels
Since the announcement of the series we have supported the marketing campaign through our Visit London channels reaching out to both domestic and international audiences.

Image credit: MLB

Key results

24 hours

Time taken for tickets to sell out

118,718

Attendance total

13.95million

Social Media impressions during event week

194

Countries and territories broadcast to