World Athletics Championships

Double gold as London hosts one of the greatest sporting events in the world

The IPC World Para Athletics Championships took place from the 14-23 July and the IAAF World Championships from  4-13 August at the London Stadium in the iconic Queen Elizabeth Olympic Park
London was the first city to host both world championships in the same year.

What we did

Alongside UK Sport, British Athletics, DCMS, the GLA and the owners of the Queen Elizabeth Olympic Park we commissioned an independent feasibility report for the IAAF World Championships

Business case
We contributed to the business case presented to the Mayor of London for staging the event and supporting the bid.

Preparation of bid campaign and documentation
Alongside other stakeholders we created the campaign to win the bid including commissioning third party support and developing bid materials. After winning the bid in November 2011, we supported the GLA and British Athletics in securing the rights to stage the IPC World Para Athletics Championships.

Marketing events through digital channels
We promoted the championships to international and domestic audiences through our Visit London digital channels and reached out to new audiences via social media campaigns.

In partnership with event stakeholders we commissioned independent research to assess the economic and social value of  staging the events to London.
London 2017 Evaluation Report

Key stats


Events over 20 days




Countries represented


Medals across both championships


Economic Impact


Cumulative Global Audience


Potential Social Media Impressions #IAAFWorlds #ParaAthletics