LEN European Aquatics Champs 2016

Attracting Europe's best across swimming, diving and synchronised swimming.

The championships took place at the London Aquatic Centre on Queen Elizabeth Olympic Park from 9-22 May 2016.
It brought together top athletes across swimming, diving and synchronised swimming and was an important stepping stone prior to the Rio Games with Team GB’s 26-strong quad for Rio competing at the European Champs including world champions James Guy and Adam Peaty plus Olympic Medallist Tom Daley.

What we did

Feasibility and preparation of bid
We played a key part in the success of the event from the initial feasibility through to submitting the final bid.

Input into event governance and marketing strategies
We provided strategic insight into running an event in London from advising on ticketing strategy, marketing through to event delivery. We designed and built the event’s website www.euroaquatics2016.london and ran social media campaigns to domestic and international audiences

Marketing events through digital channels
We used our Visit London digital channels to promote the event to domestic and international audiences

Key results


Direct economic benefit


Tickets sold


TV audience in 40 markets