ICC Cricket World Cup

cwcbig

Ten of the world's best cricket teams descended on England and Wales this year for the prestigious ICC Cricket World Cup 2019.
London's famous grounds, The Kia Oval and Lord's hosted ten matches between them including the opening and the memorable final.
Sky Sports held the broadcasting rights in the UK for the competition.

How we were involved

City co-ordination
We were a member of the delivery team for the activations which took place alongside the tournament.

Event marketing through digital channels
We worked alongside the Cricket World Cup, Greater London Authority and agencies, providing London content and assets for the online Host City website.
We also developed ways to use the tournament as a platform to extend our reach in core markets.

Image credit: ECB / CWC19 

Key figures

48

Matches, 10 played in London

2.5million

Ticket ballot applications

800,000

Tickets for tournament