About London & Partners

Find out everything you need to know about the business growth and destination agency for London.

Delivering for London

Watch the video to learn more about what we do and our contribution to the London economy.

What is London & Partners?

London & Partners is the business growth and destination agency for London. 

Our mission is to create economic growth that is resilient, sustainable and inclusive.

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London & Partners' mission

We tell London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion.

Our work helps achieve “good growth” for London and Londoners, as outlined in The Mayor’s Economic Development Strategy for London [PDF 28 KB].

Our mission focuses on:  

  • High-growth sectors – supporting international and domestic businesses in high-growth sectors to scale through our investment, trade, growth and innovation programmes.
  • Visitor economy – attracting visitors and events and developing London as a world-class destination.
  • London brand – growing London’s global reputation to support economic growth.
  • Partnership and ventures – creating partnerships and profit-making ventures to reinvest into our economic growth activity.

Take a look at our business plan and strategy.

View of the Big Easy restaurant and skyscapers of Canary Wharf

How are we run?

London & Partners is a not-for-profit company. We operate as a social enterprise, half funded by the Greater London Authority (GLA) and half from other sources, including our portfolio of commercial ventures.

You can find out about London & Partners commitment to transparency by reading about our transparency arrangements, governance and corporate policies.

Our board is made of up to 10 non-executive directors and two executive directors, who are industry experts from the private sector.

What we do

We promote London across the world; attract overseas organisations, events, students and visitors to the capital; and help to retain and grow London companies.

Our key international markets are North America, China, France, Germany and India.

Find out about our different business areas, from business development, leisure tourism and insights, to higher education and major events.

Learn more about what London & Partners delivers for London.

Two people enjoy views across London from Tate Modern viewing platform

What have we achieved for London?

From 2011 to 2018, London & Partners has helped to add 1.5bn to London’s economy; supported or created more than 48,000 jobs and helped almost 2,000 companies to set up or expand in London. Learn more about how our impact is measured

Read our 2017-18 annual review to find out more about how we benefit London.

See our previous annual reviews and quarterly reports to keep up to date with London & Partners' achievements.

Our purpose is to support the Mayor’s priorities by promoting London internationally, as the best city in the world in which to invest, work, study and visit.

Laura Citron, Chief Executive Officer, London & Partners