Research briefing event - 9th May

London messaging

Research into key messages about London

We recently took part in a company-wide project designed to find out which messages about London resonate best in key international markets. The research project saw London & Partners joining forces with the Greater London Authority and the City of London Corporation for the first time, to gain greater insight into the way international audiences think and speak about London. 

The project included quantitative and qualitative data with more than 4,000 responses from our key markets: China, India, US and France. The audience groups included students, tourists and businesses. We will be incorporating the findings of this research into our 2021 strategy which focuses on tailored messaging for specific audiences and countries. 

At the event on 9th May, we also shared findings from our report on 'The economic impact of London’s international students 2018' which you can download from our Insights section. This report was cited in the Mayor’s response to UK Government’s Migration Advisory Committee call for evidence on the impact of international students. You can also download the summary report below.