International student welcome event

Campaign results

International Student Welcome Event

Our campaign showcased London as welcoming, open and multi-cultural. Watch the highlights of the day.

International Student Welcome event

“Welcome to London – you’re going to have a fantastic time studying here!” That was the message from Deputy Mayor of London Rajesh Agrawal, at a special international student event at London’s City Hall last month.

At the International Student Welcome event, eleven lucky students from around the world got a whirlwind tour of some of London’s most famous sights and landmarks. The students, who have all recently started studying in London, were representing a wide range of universities and degree subjects, but were united by their excitement at the opportunities ahead.

The group started their tour at City Hall, with its view of Tower Bridge and the City of London’s skyscrapers, before enjoying a delicious afternoon tea at Shakespeare’s Globe. The Theatre, a replica of Shakespeare’s favourite playhouse, is an amazing place to experience drama just as the Elizabethans would have done. Then it was off for a ride in a private capsule at the Coca Cola London Eye, a breath-taking way to see London’s landmarks from a unique perspective.

The students then got to experience a thrilling speedboat tour down the Thames with Thames Jet. Everyone hung on tightly as the boat took them for a high-speed journey past the Tower of London and down to Canary Wharf and the O2 – a thousand years of London history flashed by in an exhilarating 45 minutes. The afternoon finished at Urbanest Westminster Bridge. This private student accommodation enjoys a wonderful position overlooking the Houses of Parliament and Big Ben – a final view of London for the students to admire as they enjoyed drinks and snacks on its rooftop terrace.

Students who took part in the international student welcome event are studying at Goldsmiths, University of London, Imperial College London, King’s College London, London Metropolitan University, LSE (London School of Economics and Political Science), Middlesex University, Queen Mary University of London, Royal College of Art, UCL (University College London), University of East London and the University of the Arts London.

We’ve been busy promoting the Welcome video with highlights from the day – with more than 1.3m views so far – and a reach of over 5m people, in 111 different countries. The student blogs have also been well received, in particular the profiles of Indian student, Shashank, from the University of East London; Venezuelan student, Victoria, from the London College of Fashion (UAL) and Pakistani student, Arooj, from Queen Mary University of London.