London is Open

A campaign to show that London is united and open for business following the EU referendum

London is Open

Watch the Mayor of London's video representing London is an open and united city through multiple doors opening across the city welcoming people from all over the world.

Promoting London to the world

#LondonIsOpen is a major campaign launched by the Mayor of London, Sadiq Khan, to show that London is united and open for business following the EU referendum.

It shows the world that London remains entrepreneurial, international and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.

I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.

Sadiq Khan, Mayor of London

We are supporting #Londonisopen

Working closely with the Mayor of London and our partners across the city we are supporting the London is Open campaign.

We want to send a clear and positive message to the world that London is open for business and is an open, welcoming and outward looking city, that wants to engage with the rest of the world. 

We have supported the campaign in a number of ways and will continue to work with the Mayor's office and our partners to ensure the London is Open message is incorporated into our work.

  • Created a website targeted at businesses looking to expand into London: londonisopen.com
  • Produced videos promoting London:
  • Included #LondonisOpen in our culture tourism campaign London's Autumn Season
  • Involved our partners in the campaign resulting in social media support, branding opportunities and positive PR coverage for London

The Mayor, as well as multiple partners and organisations across London, have created content to support #Londonisopen.  You can view some of the video content on our London is Open playlist here.

How you can get involved

If you would like to support the London is Open campaign and get involved to show your commitment to London, here are some ideas:

  • Follow #Londonisopen, share great content and use the hashtag in your social media communications
  • Use the #LondonIsOpen logo in your marketing material and websites
  • Use your own upcoming campaigns, activities or events to create photo, social or PR moments by using the London is Open message 
  • Use the videos that have been created in your own activities

London is open for investment and business from around the globe.

Sadiq Khan, Mayor of London