Fans of London

Using global super fans of London to showcase what the capital has to offer to tourists

Fans of London

Our 2016 leisure tourism campaign helping attract more visits to London.

A global campaign showcasing London through the eyes of super fans

Our 2016 leisure tourism campaign, Fans of London, saw us partnering with British Airways and Hilton as well as working with famous stars of stage and screen. The campaign celebrated the year's blockbuster events and anniversaries such as the Queen’s 90th Birthday and the 400th anniversary of Shakespeare’s legacy.

We run these major global campaigns in order to keep London at top of mind for international tourists and maintain the city's international competitiveness.

In a nutshell

1.3m

campaign website visits

5m

views of films

£14.2m

press coverage

515k

competition entries

This campaign will showcase some special moments, as fans travel to one of the world’s greatest cities.
Sara Dunham, British Airways

The aim of the campaign was to create a sense of immediacy and encourage travellers to book a trip now. We produced short documentaries filmed into four themes: royalty, Shakespeare, film and music. The competition element of the campaign saw four passionate and deserving fans awarded with an amazing London experience and star in their very own short film

Watch all Fans of London videos on YouTube

Incredible results… we’re ecstatic!
Kate Dixon, Hilton