Heart of London Business Alliance

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Travel Trade Overview

The Heart of London Business Alliance operates as a Business Improvement District, representing 500 businesses in Piccadilly & St James’s and Leicester Square to Piccadilly Circus. Heart of London is a robust voice on behalf of the business community ensuring issues affecting them are placed onto the wider agenda and in partnership with others, acts as a catalyst for positive change. It has been providing leadership and direction for businesses and property owners for over 10 years, promoting the district to a global audience, ensuring that the area remains an integral part of London’s West End for people to visit, trade and work in.

Formed in 2001 and in 2004, working closely with businesses in the area, received a resounding ‘yes’ vote for the Business Improvement District (BID), making the Heart of London Business Alliance the first central London BID. In February 2007, businesses gave a second vote of confidence establishing the Heart of London as the first BID in the UK to successfully achieve a second term mandate, with 86% voting in favour. In 2012 92% of businesses voted positively to continue to a third term: the first in England. At the same time Heart of London successfully extended their area to include a BID for the Piccadilly & St James’s area.

This content has been supplied by Heart of London Business Alliance

Heart of London Business Alliance Contact Details

Sackville House
40 Piccadilly
0207 839 3409