50 Featherstone Street
- +44 (0)20 7012 6103
- +44 (0)20 7012 6001
SMG Insight delivers leading edge B2B and B2C research and consulting solutions, enabling world-leading sports governing bodies, sponsors and sports investors to achieve their strategic goals and business objectives. The company has a solid track record of working with major regional, national and international stakeholders across the sports industry, including the ATP World Tour, Goodwood, Women’s Tennis Association, Barclays and Royal Bank of Scotland.
SMG Insight combines extensive expertise and experience of the specialised industry that surrounds sport with the world’s premium market research company, YouGov, to create an unparalleled new generation of sports research. Through this partnership, SMG Insight provides a unique synthesis of thought leadership, strategic insight, comprehensive data analysis and global reach that enables its clients to optimise their investment in sports sponsorship and marketing.
The range of services the company offers includes consultancy, consumer insight, stadia and arena research, economic impact studies and media monitoring and sponsorship evaluation. As thought leaders, the SMG Insight team also regularly produce fresh and innovative resources for sports industry professionals, covering market assessments and research based analysis of current key issues.
SMG Insight operates from an international network of offices in London, Germany, France, the Nordics, North America and the Middle East.
SMG Insights properties in London
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