Heart of London Business Alliance operates as a Business Improvement District, representing 500 businesses in the Piccadilly & St James’s and Leicester Square to Piccadilly Circus areas.
Heart of London provides a robust voice on behalf of the business community ensuring issues affecting them are placed onto the wider agenda and in partnership with others, acting as a catalyst for positive change. Our purpose is to support the commercial wellbeing of the businesses and organisations we represent.
We have been providing leadership and direction for businesses and property owners for over 10 years, promoting the district to a global audience, ensuring that the area remains an integral part of London’s West End for people to visit, trade, live and work in.
Heart of London Business Alliance formed in 2001 and in 2004, working closely with businesses in the area, received a resounding ‘yes’ vote for the Business Improvement District (BID), making us the first central London BID.