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Overseas visitors make huge savings on visits to London

Families visiting London from overseas this summer have potentially made huge savings during their stay, according to data from VisitLondon.com, the city’s official visitor guide.

Infographic downloadable from: http://bit.ly/2f3jGP5

The news emerged as the Mayor of London participated in the opening of the new flagship LEGO store in Leicester Square – the largest in the world – and extended his #LondonIsOpen message to international visitors and shoppers, saying there’s never been a better time to enjoy the city’s unrivalled shopping scene.

VisitLondon.com calculated the cost of a typical family day out in the city, including a night in a hotel, tickets to a leading attraction and an evening out at a West End show, and then worked out the potential savings based on more favourable exchange rates with the dollar, euro and renminbi since the vote to leave the European Union in June.

A family of four from the USA could save at least $140 a day during a stay in the city, a family from Europe could save around €115 a day, while average savings for a Chinese family could amount to ¥825 a day, making a city break in London even better value for money1.

As Christmas approaches, the Mayor is set to launch a new video celebrating London’s vibrant retail sector, which encourages visitors to make the most of everything from the smallest boutiques to the largest department stores.

The Mayor of London, Sadiq Khan, said: “London has the best hotels, attractions, shopping and entertainment anywhere in the world so it’s no surprise we have seen record numbers of tourists come to the capital in recent years.

“This latest data clearly shows London is open to visitors from around the world and offers them great value for money. Tourism is crucial for our economy and we welcome anyone who wants to come and enjoy what London has to offer.”

Chris Gottlieb, Chief Marketing and Communications Officer at London & Partners, which runs VisitLondon.com, said: “London is fantastic value for overseas visitors right now, and the savings that a family of four can typically expect to make at the moment can be a great excuse to add an extra day to their holiday, and explore more of our incredible city”.

Separate research suggests that overseas visitors are making the most of the savings by hitting the capital’s shops. Data from the retail consultancy Global Blue reveals that tax-free spending in London by overseas visitors increased by 38 per cent in August and 31 per cent in September 2016 compared to the previous year. Meanwhile, consultancy firm Deloitte has shown that some designer items and other luxury goods now cost less in Britain in dollar terms than anywhere else in the world.

Ros Morgan, Chief Executive of Heart of London Business Alliance says: “London has always been a top destination for tourists from all around the world. Across Piccadilly, St James’s and Leicester Square we have seen a significant increase in visitor numbers and tourist spend and we look forward to welcoming more over the busy festive season, with new events like ‘Christmas in Leicester Square’, to show London is open.”

London continues to welcome record international visitor numbers. In the first six months of 2016 a record 8.8 million overseas visitors came to London, and since the 2012 Olympics the number of international visitors coming to London has increased by over 20 per cent.

The latest forecasts by Oxford Economics suggest that London tourism will see stronger long-term growth, with 22.4 million overseas tourists coming to the capital by 2020.

Notes to Editors

Infographic downloadable from: http://bit.ly/2f3jGP5

1 Savings made are due to the relative strength of the $, € and ¥ against the £. These are calculated based on the difference between nominal exchange rates on 22nd June, and the average rate from 1 July -31 October 2016:

  • 1 US dollar = £0.6813 (22 June) and 1 US dollar = £0.7740 (1 July -31 October 2016)
  • 1 euro = £0.7689 (22 June) and 1 euro = £0.8610 (1 July -31 October 2016)
  • 1 Chinese Yuan Renminbi = £0.1036 (22 June) and 1 Chinese Yuan Renminbi = £0.1158 (1 July -31 October 2016)

Source: www.xe.com.      

Breakdown of savings by currency:

US dollars:

Radisson Blu Edwardian Grafton Hotel - 1 night stay*
Standard cost (£) June cost in USD Today cost in USD Saving (Today vs June)
Cost for family of four (2 adults, 2 children) £245.00 USD 359.61 USD 316.55 USD 43.06
* Based on one night's stay in a family room at the Radisson Blu Edwardian Grafton Hotel (Tottenham Court Road) – from rate searched on Radisson Blu Edwardian London's website on 16th November. Cheapest room option selected when searching. Date searched for Sunday 27th of November.
London Eye
Standard cost (£) June cost in USD Today cost in USD Saving (Today vs June)
Standard adult ticket - online saver £21.20 USD 31.12 USD 27.39 USD 3.73
Standard child ticket - online saver £16.95 USD 24.88 USD 21.90 USD 2.98
Cost for family of four (2 adults, 2 children) £76.30 USD 111.99 USD 98.58 USD 13.41
Lunch Cruise (City Cruises)**
Standard cost (£) June cost in USD Today cost in USD Saving (Today vs June)
Lunch cruise - adult ticket (online price) £32.00 USD 46.97 USD 41.35 USD 5.62
Lunch cruise - child ticket (online price) £23.00 USD 33.76 USD 29.72 USD 4.04
Cost for table of four, if bought online £110.00 USD 161.46 USD 142.12 USD 19.33
Journey: London Eye to Greenwich
Afternoon tea, The Orangery at Kensington Palace*** Standard cost (£) June cost in USD Today cost in USD Saving (Today vs June)
Adult afternoon tea £27.50 USD 40.36 USD 35.53 USD 4.83
Child afternoon tea £11.50 USD 16.88 USD 14.86 USD 2.02
Cost for family of four (2 adults, 2 children), if bought online £78.00 USD 114.49 USD 100.78 USD 13.71
***Prices for English Orangery Afternoon Tea
The Lion King theatre show****
Standard cost (£) June cost in USD Today cost in USD Saving (Today vs June)
Stalls ticket £75.20 USD 110.38 USD 97.16 USD 13.22
Cost for family of four (2 adults, 2 children) £300.80 USD 441.51 USD 388.65 USD 52.86
****Based on purchase of royal circle tickets from Lyceum Theatre Box Office ATG site
Total saving across the day for a family of four USD 142.37

EURO:

Radisson Blu Edwardian Grafton Hotel - 1 night stay*
Standard cost (£) June cost in Euro Today cost in Euro Saving (Today vs June)
Cost for family of four (2 adults, 2 children) £245.00 €318.65 €284.55 €34.09
* Based on one night's stay in a family room at the Radisson Blu Edwardian Grafton Hotel (Tottenham Court Road) – from rate searched on Radisson Blu Edwardian London's website on 16th November. Cheapest room option selected when searching. Date searched for Sunday 27th of November.
London Eye
Standard cost (£) June cost in Euro Today cost in Euro Saving (Today vs June)
Standard adult ticket - online saver £21.20 €27.57 €24.62 €2.95
Standard child ticket - online saver £16.95 €22.05 €19.69 €2.36
Cost for family of four (2 adults, 2 children) £76.30 €99.24 €88.62 €10.62
Lunch Cruise (City Cruises)**
Standard cost (£) June cost in Euro Today cost in Euro Saving (Today vs June)
Lunch cruise - adult ticket (online price) £32.00 €41.62 €37.17 €4.45
Lunch cruise - child ticket (online price) £23.00 €29.91 €26.71 €3.20
Cost for table of four, if bought online £110.00 €143.07 €127.76 €15.31
Journey: London Eye to Greenwich
Afternoon tea, The Orangery at Kensington Palace*** Standard cost (£) June cost in Euro Today cost in Euro Saving (Today vs June)
Adult afternoon tea £27.50 €35.77 €31.94 €3.83
Child afternoon tea £11.50 €14.96 €13.36 €1.60
Cost for family of four (2 adults, 2 children), if bought online £78.00 €101.45 €90.59 €10.85
***Prices for English Orangery Afternoon Tea
The Lion King theatre show****
Standard cost (£) June cost in Euro Today cost in Euro Saving (Today vs June)
Stalls ticket £75.20 €97.80 €87.34 €10.46
Cost for family of four (2 adults, 2 children) £300.80 €391.22 €349.36 €41.86
****Based on purchase of royal circle tickets from Lyceum Theatre Box Office ATG site
Total saving across the day for a family of four € 112.72

 

CNY:

Radisson Blu Edwardian Grafton Hotel - 1 night stay*
Standard cost (£) June cost in CNY Today cost in CNY Saving (Today vs June)
Cost for family of four (2 adults, 2 children) £245.00 2,365.58 2,115.55 250.04
* Based on one night's stay in a family room at the Radisson Blu Edwardian Grafton Hotel (Tottenham Court Road) – from rate searched on Radisson Blu Edwardian London's website on 16th November. Cheapest room option selected when searching. Date searched for Sunday 27th of November.
London Eye
Standard cost (£) June cost in CNY Today cost in CNY Saving (Today vs June)
Standard adult ticket - online saver £21.20 204.70 183.06 21.64
Standard child ticket - online saver £16.95 163.66 146.36 17.30
Cost for family of four (2 adults, 2 children) £76.30 736.71 658.84 77.87
Lunch Cruise (City Cruises)**
Standard cost (£) June cost in CNY Today cost in CNY Saving (Today vs June)
Lunch cruise - adult ticket (online price) £32.00 308.97 276.32 32.66
Lunch cruise - child ticket (online price) £23.00 222.08 198.60 23.47
Cost for table of four, if bought online £110.00 1,062.10 949.84 112.26
Journey: London Eye to Greenwich
Afternoon tea, The Orangery at Kensington Palace*** Standard cost (£) June cost in CNY Today cost in CNY Saving (Today vs June)
Adult afternoon tea £27.50 265.52 237.46 28.07
Child afternoon tea £11.50 111.04 99.30 11.74
Cost for family of four (2 adults, 2 children), if bought online £78.00 753.12 673.52 79.60
***Prices for English Orangery Afternoon Tea
The Lion King theatre show****
Standard cost (£) June cost in CNY Today cost in CNY Saving (Today vs June)
Stalls ticket £75.20 726.09 649.34 76.75
Cost for family of four (2 adults, 2 children) £300.80 2,904.36 2,597.37 306.99
****Based on purchase of royal circle tickets from Lyceum Theatre Box Office ATG site
Total saving across the day for a family of four (in CNY) 826.76

 

About London & Partners London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information visit www.londonandpartners.com   

 

About Global Blue

Global Blue invented the concept of Tax Free Shopping more than 35 years ago and is now the worldwide industry leader, delivering Globe Shoppers the best shopping experience and creating value for retailers and partners through a range of products and services:

- Global Blue’s Tax Free Shopping solutions allow thousands of retailers, including most of the world’s best luxury, fast fashion and department store brands, to quickly and safely offer Globe Shoppers savings of up to 19% when shopping in nearly 300,000 stores around the world

- Global Blue’s Dynamic Currency Conversion solutions allow merchants in more than 60,000 outlets around the world to offer foreign customers a simple and cost efficient way to pay in their domestic currency

- Global Blue’s SHOP is a targeted print and online media platform, enabling merchants to speak directly to Globe Shoppers and attract more international visitors through their doors

Global Blue operates in 51 countries, employing over 1,800 people worldwide. In 2015, Global Blue powered more than 27 million Tax Free Shopping and 22 million Dynamic Currency Conversion transactions. These totalled €19 billion worth of sales.

 

Contact

For more information on events, attractions or restaurant offers, please contact:

London & Partners Media & PR Team

Tel: +44 (0)20 7234 5710

Switch: +44 (0)20 7234 5800

press@londonandpartners.com 

Twitter: @London_PR