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World Firsts for Women at Prudential Ridelondon

In a landmark moment for women’s cycling, the prize money for the UCI Women’s WorldTour event at Prudential RideLondon 2016 will be the highest ever offered for a women’s one-day race and matches the prize money offered at the world’s richest one-day men’s race the following day.

The new Prudential RideLondon Classique, which will be televised live by BBC Sport from central London on Saturday 30 July, has a prize pool of 100,000 Euros. This is the same as the men’s Prudential RideLondon-Surrey Classic, the richest one-day Classic in history, on Sunday 31 July.

“We believe in equality in sport,” said Event Director Hugh Brasher, who is also Event Director for the London Marathon and five other mass participation events. “Last year, the Prudential RideLondon-Surrey Classic became the world’s richest men’s one-day race and we believe that it is right that the prize money for our new UCI Women’s WorldTour event matches that, setting a new standard for women’s cycling. This is the same policy that we have operated at the London Marathon for many years.”

Brian Cookson, President of the Union Cycliste Internationale (UCI), said: “Prudential RideLondon has set new records for cycling every year. It is the biggest festival of cycling in the world and it is wonderful to see that the new UCI Women’s WorldTour race has been awarded full parity with the men’s event.”

The individual winner of the Prudential RideLondon Classique wins 25,000 Euros in prize money and the winning team is awarded 10,000 Euros. There will be three Continental Tyres Sprints classifications in the race offering a further 12,600 Euros in prize money. See the full breakdown of prize money here

The race will be shown live on BBC TV for the fourth successive year. It was the first women’s race in the UK, outside the Olympic or Commonwealth Games, to be broadcast live.

Double Olympic champion Laura Trott, who has raced every year in Prudential RideLondon and won the inaugural women’s race, said: “This is fantastic news. Women’s cycling is being given the recognition it deserves. Prudential RideLondon has pioneered incredible change in women’s cycling, first with live television coverage, then live cameras on bikes last year and now with record prize money and parity with the men’s race.”

Wiggle High5 Team Manager Rochelle Gilmore commented: “It has been overwhelming to witness the massive changes in our sport during the past couple of years. I’ve been involved in women’s professional cycling for eighteen years (fifteen as an athlete and three as a team owner) and I still can not actually grasp how rapidly single actions like this have developed our sport.

“As an athlete ten years ago, I would never have dreamt that a female cyclist would be rewarded with this level of prize money for doing something we love.”

The Prudential RideLondon Classique was awarded UCI WorldTour status for 2016 by the UCI. The 2016 race will take place on a spectacular 5.5km circuit in central London, beginning on The Mall in St James’s Park, going up Constitution Hill, turning at the top to come down and on to Birdcage Walk, then passing Big Ben and turning left on to Whitehall and right on to the Strand before turning again to come back up the Strand, through Trafalgar Square, Admiralty Arch and back on to The Mall. 

The UCI Women’s WorldTour race is part of Prudential RideLondon, the world’s greatest festival of cycling, with more than 100,000 riders expected to participate in events over the weekend of 30-31 July 2016.

The new UCI Women’s WorldTour comprises 17 events in three continents and began at the Strade Bianche earlier this month.

The organisers of the weekend festival of cycling will deliver an extensive community engagement programme with the support of Transport for London (TfL), the London boroughs on the route and Surrey County Council to help residents and businesses along the route plan ahead. This will include pre-awareness campaign posters on the transport network, a series of customer information emails and a leaflet drop in July to 1 million+ residents and businesses along the route. Information on travel disruption and advice is available on www.tfl.gov.uk/ridelondon. To avoid delays over the event weekend, wherever possible all drivers are advised to avoid areas near the event routes.

Notes to Editors

1.    Prudential RideLondon is the world’s greatest festival of cycling with more than 100,000 riders expected to participate this year. The 2016 event takes place over the weekend of 30-31 July. Find out more at www.PrudentialRideLondon.co.uk

2.     Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership.

3.    The Prudential RideLondon Classique is organised in partnership with British Cycling.

4.    Prudential RideLondon has won a total of 11 major awards to date:

• European Sport Tourism Event of the Year (2014)

• London Cycling Awards Event of the Year (2014)

• BT Sport Industry Awards: Participation Event of the Year (2013 and 2014)

• UK Event Awards: Large Event of the Year (2013) and Sports Event of the Year (2013 and 2014)

• 2013 Cyclosport Industry Award, given for an outstanding contribution to the cycling industry

• Most Innovative Cycling Event and Favourite British Cyclo-Sportive in the Cycling Weekly readers’ annual poll

• UK Cycling Event of the Year in the Total Women’s Cycling readers’ awards

Contact

Penny Dain | Head of Communications | Prudential RideLondon

pennyd@ridelondon.co.uk | 07799 170433

Lianne Hogan | Press Officer | Prudential RideLondon

lianneh@ridelondon.co.uk | 020 7902 0212 | 07921 465111

Visit: www.PrudentialRideLondon.co.uk

Follow us on Twitter @RideLondon and on Facebook /RideLondon