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The BFG Dream Jar Trail: Dream Big!

Save the Children, Visitlondon.com, The Roald Dahl Literary Estate and Entertainment One UK are encouraging adults and children alike to dream big this summer with the announcement of a Phizz-Whizzing new public art trail to celebrate the release of THE BFG across the streets of London and key locations around the UK.

This unique art installation will showcase the childhood dreams and aspirations of a host of well-known personalities in GIANT six foot jars. Their dreams will be reflected in a series of sculptures created by talented artists, which will sit within each jar for the public to enjoy. Names confirmed so far include the film’s director, Steven Spielberg and star Mark Rylance who plays the eponymous friendly Giant; Sophie Dahl granddaughter of the book’s author, Roald Dahl;celebrated illustrator Quentin Blake; Great British Bake Off winner Nadiya Hussain, Game of Thrones’ Maisie Williams, Arsenal Football Club and one of the most successful Paralympians of all time, David Weir.

Of the trail Spielberg said: “I’m excited to join The BFG Dream Jar Trail so we can all share our dreams together.  The best part of this project is its support of the valuable work that Save the Children does in giving kids across the world their own chances to dream big."

Sophie Dahl, granddaughter of Roald Dahl, upon whom the main character of Sophie is said to be based, said: “I am thrilled to be part of such a creative adventure in support of the incredible work of Roald Dahl’s Marvellous Children’s charity. My grandfather was a great champion of dreams and imagination and I feel he would have been delighted to see his work supporting children in this way.”

Rumour has it that the GIANT jars belong to The BFG himself who mislaid them during his night time wanderings delivering dreams to the children of the world. The jars will be found in some gloriumptious locations around the UK as well as near to a host of key London landmarks such as Trafalgar Square, St Paul’s Cathedral, The Tower of London, Leicester Square, The Emirates Stadium and, of course, the Buckinghamshire home of Roald Dahl himself, Great Missenden.

Julie Chappell, Chief Digital Officer at Visitlondon.com, the official city guide said: “The trail will be a wonderful and inspirational addition to the streets of the capital this summer, giving families, Londoners and visitors of all ages the chance to recapture the magic of Roald Dahl’s beloved classic as they explore the city.

Families can visit this splendiferous trail in the summer between 9 July and 31 August and see numerous inspirational and magical dreams brought to life. The trail will be looking to raise as much money as possible for Save the Children as well as Roald Dahl’s Marvellous Children’s Charity UK-wide specialist nursing programme, with all the jars being auctioned after the trail closes.

Tanya Steele, CEO of Save the Children, said: “Changing the world for children means giving them the chance to dream. That’s why Save the Children works in some of the toughest places in the world to make sure every child gets that chance. We do whatever it takes to help children get the healthiest start in life, providing access to life-changing education and protecting them in times of disaster. We’re thrilled to be a beneficiary of The BFG Dream Jar Trail because, through the money raised, we’ll be able to make sure that more children get the opportunity to fulfil their potential no matter how big their dreams are. Together, we can rewrite the story for children everywhere.”

This summer will see the talents of two of the world’s greatest storytellers – Roald Dahl and Steven Spielberg – finally unite to bring Roald Dahl’s beloved classic THE BFG to life. Directed by Spielberg, THE BFG tells the imaginative story of a young girl (British newcomer Ruby Barnhill) and the Giant (Oscar winner Mark Rylance) who introduces her to the wonders and perils of Giant Country. Spielberg’s much anticipated live action film also stars British talent Rebecca Hall, Penelope Wilton and Rafe Spall and will be released across the UK on 22 July.

Notes to Editors

High res images can be downloaded from http://tinyurl.com/z9ryxhl

*VisitLondon.com will have a dedicated section enabling visitors to London to view the trail map, share their pictures and discover the stories behind each Jar and location. www.visitlondon.com/bfg

About London & Partners

London & Partners is the official promotional company for London, which owns and manages the official tourism site, VisitLondon.com. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information visit londonandpartners.com  

About Save the Children

Save the Children believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. For more information visit: www.savethechildren.org.uk  

About Roald Dahl 100

2016 marks 100 years since the birth of Roald Dahl – the world’s number one storyteller. There will be celebrations for Roald Dahl 100 throughout 2016, delivering a year packed with gloriumptious treats and squiffling surprises for everyone.  Go to www.roalddahl.com/roalddahl100 to find out more and don’t forget to get ready for the world's biggest Roald Dahl birthday party on 13th September 2016 by visiting www.roalddahl.com/party NOW and registering for your FREE Roald Dahl party pack. 

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.  The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks

About Roald Dahl’s Marvellous Children’s Charity

Roald Dahl’s Marvellous Children’s Charity provides specialist children’s nurses and family support for seriously ill children in the UK. We focus on helping children with serious, rare, undiagnosed or overlooked conditions, supporting both their medical and emotional needs. 

There are currently 54 Roald Dahl specialist children’s nursesin postcaring for over 15,000 children in hospitals across the UK, with serious and rare conditions.  Roald Dahl's creativity and determination helped to develop pioneering medical treatment and the charity also helps specialist children's nurses undertake research to invent new ways to improve care. Coping not just with a child's illness but also the unknown, puts immense strain on children and their families and direct helpis provided to families in financial need when caring for their child.

*VisitLondon.com will have a dedicated section enabling visitors to London to view the trail map, share their pictures and discover the stories behind each Jar and location. www.visitlondon.com/bfg

About London & Partners

London & Partners is the official promotional company for London, which owns and manages the official tourism site, VisitLondon.com. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information visit londonandpartners.com  

About Save the Children

Save the Children believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. For more information visit: www.savethechildren.org.uk  

About Roald Dahl 100

2016 marks 100 years since the birth of Roald Dahl – the world’s number one storyteller. There will be celebrations for Roald Dahl 100 throughout 2016, delivering a year packed with gloriumptious treats and squiffling surprises for everyone.  Go to www.roalddahl.com/roalddahl100 to find out more and don’t forget to get ready for the world's biggest Roald Dahl birthday party on 13th September 2016 by visiting www.roalddahl.com/party NOW and registering for your FREE Roald Dahl party pack. 

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.  The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks

About Roald Dahl’s Marvellous Children’s Charity

Roald Dahl’s Marvellous Children’s Charity provides specialist children’s nurses and family support for seriously ill children in the UK. We focus on helping children with serious, rare, undiagnosed or overlooked conditions, supporting both their medical and emotional needs. 

There are currently 54 Roald Dahl specialist children’s nurses in postcaring for over 15,000 children in hospitals across the UK, with serious and rare conditions.  Roald Dahl's creativity and determination helped to develop pioneering medical treatment and the charity also helps specialist children's nurses undertake research to invent new ways to improve care. Coping not just with a child's illness but also the unknown, puts immense strain on children and their families and direct help is provided to families in financial need when caring for their child.

Contact

Entertainment One contact details:

Eugene O’Connor, Publicity Manager

+44 (0) 203 691 8535

eoconnor@entonegroup.com

 

London & Partners contact details:

Jodie Byford, Media & PR Manager              

+44 (0)20 7234 5737

Jbyford@londonandpartners.com