To mark this momentous milestone, many of the capital’s attractions, hotels and retailers are getting into the royal spirit with themed afternoon teas, special displays and citywide festivities.
At midday today, a flotilla of historic vessels, leisure cruisers and passenger boats will take part in a procession on the River Thames. The ‘Royal River Salute’ is part of London’s annual Totally Thames Festival, which takes place throughout September.
Visitors to Buckingham Palace will enjoy a special outdoor photographic display, shown in the inner Quadrangle of the official residences - an area that is not normally included in the visitor route. Images include official portraits and photographs of Her Majesty undertaking visits in the UK and across the Commonwealth, as well as those capturing informal family moments. Kensington Palace is also marking this special occasion with a new film installation celebrating the reign of Her Majesty The Queen, and of her predecessor as longest serving monarch, Queen Victoria.
Madame Tussauds have also unveiled a new dress for their waxwork of the Queen, a replica of the gown worn by Her Royal Highness in 2012 for her official Diamond Jubilee photographs, whilst the Thames Rib Experience will be providing Royal novelty masks and will play Rule Britannia amongst other patriotic songs on board their speedboat voyages throughout the day.
No London royal celebration would be complete without afternoon tea and there are plenty of opportunities to indulge, including a Royal-themed afternoon tea at InterContinental London Park Lane, which is located on the site of 145 Piccadilly, the former childhood residence of Queen Elizabeth II. St James's Court, a Taj Hotel is also offering a lavish afternoon tea which includes scones prepared according to Her Majesty's own instructions.
Those wishing to purchase their own special tea to mark the occasion need look no further than Fortnum & Mason, which will be launching a Queen’s Blend Tea in celebration of Queen Elizabeth’s reign. The famous Royal Warrant holders will also showcase a beautiful window display of ‘the Longest Reign’ from today onwards.
Chris Gottlieb, Chief Marketing and Communications Officer at London & Partners, the Mayor’s official promotional company for London said: “This very special milestone wasn’t going to go unnoticed in the capital and it’s fantastic to see the range of festivities on offer for visitors and Londoners in honour of our longest-serving monarch.
“In 2014 London welcomed a record 17.4 million international visitors, many attracted by the capital’s royal heritage and cultural landmarks - particularly those from North America. We envisage that historic milestones such as these, along with the spectacular programme of blockbuster exhibitions and theatre on offer this autumn, will continue to drive London’s momentum”.
For more inspiration on royal-related activities in London, see below:
Royal London: www.visitlondon.com/things-to-do/sightseeing/royal-London
Royal attractions: www.visitlondon.com/things-to-do/sightseeing/tourist-attraction/royal-attractions
Royal Attractions itinerary: www.visitlondon.com/things-to-do/sightseeing/one-day-itineraries/london-day-out-royal-attractions
Kate Middleton's London: www.visitlondon.com/things-to-do/sightseeing/london-attraction/kate-middletons-london
Notes to Editors
Notes to Editors:
About London & Partners
London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.
London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.
For more information visit www.londonandpartners.com
Jodie Byford, Senior Press Officer – Tourism
Tel: +44 (0)20 7234 5737 / +44 (0) 7917 604 025