Translate:

Prudential RideLondon FreeCycle Returns!

A record number of 70,000 cyclists of all ages and abilities is expected to take up the chance to ride on traffic-free roads through the capital on Saturday 1 August in Prudential RideLondon FreeCycle, part of the world’s greatest festival of cycling.

This year the event, which is part of the Mayor of London’s annual festival of cycling, will showcase new areas of the capital. The new, more northerly route now takes in the Strand and Lincoln’s Inn Fields while work on the new East-West Cycle Superhighway along the Embankment continues. When completed, the East-West Cycle Superhighway will provide a safe direct cycle route through central London for cyclists of all abilities.

The eight-mile circuit passes iconic London landmarks including Buckingham Palace and St Paul’s Cathedral and, for the first time, goes south of the river with a loop over Waterloo Bridge, offering stunning views of London. There are a further two miles of Explore Routes through the City of London, allowing riders to meander through the historic streets of the capital. View the route map here.

Six Festival Zones (up from five last year) offer riders a chance to stop and enjoy a huge range of free bike-based entertainment and to try out many different bike-based activities. Each Festival Zone will have secure cycle parking so participants can leave their bicycles safely to enjoy the fun. The six Festival Zones are:

• Green Park

• St Paul’s Churchyard

• Guildhall Yard

• Leadenhall Market

• Aldwych (new for 2015)

• Lincoln’s Inn Fields (new for 2015)

The Festival Zones will feature stunt cyclists, the VeloPark Challenge with a virtual try out of the Olympic Velodrome, a mountain bike course, bike polo, Penny Farthing polo, stunt unicyclists, a pedal-powered juice bar, BMX tryout, a pedal-powered quiz, Cycle Scalextrics, the London Bike Market, a jump box ramp show, drumming cyclists, a picnic area and much more (full details available here).

Andrei Burton, one of the world’s top stunt cyclists, will star in an International Urban Trials competition that will take centre stage in Green Park. Ten world and national champion trials riders will tackle a series of breathtaking challenges using replica iconic London buildings as obstacles and platforms.

There will be music and entertainment all along the route too with bands, music bikes, stilt bicycles and Penny Farthings to entertain the riders. Bike doctors will be on hand in case of any technical problems.

The Mayor of London, Boris Johnson, said: "This year's Prudential RideLondon FreeCycle is gearing up to be an amazing day out, packed full of bike-based entertainment for people of all ages and abilities to enjoy. There can be no better way to see the sights of our great city than by taking a trip on two wheels at your own pace and in the company of family and friends. So, whether you're a budding Sir Bradley or it's been a while since you wheeled out your bike from the back of the garage, ‎don't miss out on the chance to take part in this fantastic festival of cycling."

“In only its third year, Prudential RideLondon FreeCycle has already established itself as one of London’s great free days out for all the family,” said Hugh Brasher, Event Director. “It’s an amazing experience to ride through our great city on traffic-free roads and the Festival Zones offer wonderful entertainment for everyone. There’s so much to see and do and later in the day, there’s the chance to watch the excitement of criterium racing as the world’s top women, Britain’s best juniors and the Brompton World Championship Final are staged on a circuit in St James’s Park in the Prudential RideLondon Grand Prix.”

Leon Daniels, Managing Director of Surface at TfL, said: “One of the best ways to travel in London is by bike. During Prudential RideLondon FreeCycle everybody will have the chance to ride on miles of traffic-free roads. We’re sure that after experiencing the buzz of being on a bicycle, a new group of cyclists will soon make use of our new and upgraded segregated Cycle Superhighways.”

Free registration for Prudential RideLondon FreeCycle is now open at www.PrudentialRideLondon.co.uk/FreeCycle. Everyone who registers before 18 June will be sent a free tabard and free goody bags will be available for all registrants from the Prudential RideLondon Cycling Show at ExCeL from 30 July-1 August.

The London Cycling Campaign will provide led rides to and from 30 London boroughs, enabling individuals and groups to cycle from home to join the route in the centre of London with return led rides at the end of the day. Full details of registration, times and locations for the led rides will be available in June.

The organisers of the weekend festival of cycling will deliver an extensive community engagement programme with the support of Transport for London (TfL), the London boroughs on the route and Surrey County Council to help residents and businesses along the route plan ahead. This will include a leaflet drop in July to 1 million+ residents and businesses along the route, drop-in session for local people and community access plans. A series of public information sessions will be held in July in the affected areas (central London, Dorking, Kingston, Leatherhead, Wimbledon) to provide details of the temporary changes in place and present residents and businesses with the opportunity to talk to representatives from Prudential RideLondon, TfL and Surrey County Council. Information on travel disruption and advice is available on www.tfl.gov.uk/prudentialridelondon. To avoid delays over the event weekend, wherever possible all drivers are advised to avoid areas near the event routes.

Notes to Editors

1. Prudential RideLondon is the world’s greatest festival of cycling with 95,000+ cyclists participating in five separate events on traffic-free roads in London and Surrey over the weekend of 1-2 August 2015. The events are: the Prudential RideLondon FreeCycle, the Prudential RideLondon Grand Prix, the Prudential RideLondon-Surrey 100, the Prudential RideLondon Handcycle Classic and the Prudential RideLondon-Surrey Classic. Find out more at www.PrudentialRideLondon.co.uk.

2. Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership.

3. Prudential RideLondon has won a total of 10 major awards to date:

• European Sport Tourism Event of the Year (2014)

• BT Sport Industry Awards: Participation Event of the Year (2013 and 2014)

• UK Event Awards: Large Event of the Year (2013) and Sports Event of the Year (2013 and 2014)

• 2013 Cyclosport Industry Award, given for an outstanding contribution to the cycling industry

• Most Innovative Cycling Event and Favourite British Cyclo-Sportive in the Cycling Weekly readers’ annual poll

• UK Cycling Event of the Year in the Total Women’s Cycling readers’ awards

Contact

For further information, please contact:

Penny Dain | Head of Communications | Prudential RideLondon

pennyd@ridelondon.co.uk | 07799 170433

Nick Gower | Prudential sponsorship

Ngower@brand-rapport.com | 020 7932 5845 | 07786 622000

Tony Hannon | Prudential UK

tony.hannon@prudential.co.uk | 020 7004 8079 | 077 4748 6918

Visit: www.PrudentialRideLondon.co.uk

Follow us on Twitter @RideLondon and on Facebook /RideLondon