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VisitLondon.com, the NSPCC and STUDIOCANAL announce The Paddington Trail

Today VisitLondon.com, the NSPCC and STUDIOCANAL announced THE PADDINGTON TRAIL. Designed by a host of artists, designers and celebrities, 50 Paddington Bear statues will be placed across the capital, taking in museums, parks, shops and landmarks in an exciting and inspiring trail, with a colourful, Paddington inspired flavour. The Paddington Trail will track the ursine traveller’s favourite places in London whilst celebrating the capital’s art, culture and innovation in advance of the film’s highly anticipated release in UK Cinemas 28 November 2014.

Visitors to London will be able to follow in the furry footsteps of the world’s favourite Peruvian explorer as the Paddington Trail is launched across some of London’s key cultural and landmark hotspots from October 2014.

In Michael Bond’s original tales, the young, stowaway bear finds himself alone in a big and unfamiliar city.  Taken in by the Brown family, he finds a warm welcome and a safe place to stay and sets out to discover more about his adopted city.  

London based design company 3DEye will be helping to create the three foot six inch tall statues, all of which will be auctioned later in the year to raise money for charity partners** including the NSPCC; a charity whose work is all about protecting vulnerable children and making them safe.

The Mayor of London, Boris Johnson, said, “As a long-time fan of Paddington Bear I’m delighted that this world-famous, marmalade-loving, duffle-coat wearing, polite but notoriously accident prone bear will be celebrated by Londoners and visitors to our great city, with the launch of this fantastic trail.”

David Heyman – Producer of Paddington - said “I am delighted that Michael Bond’s unforgettable bear has now inspired The Paddington Trail. Paddington’s story is universal, the story of an outsider in search of a home. We shot the film across London and look forward to seeing the city through Paddington’s eyes when the trail launches this Autumn in aid of the NSPCC and its ChildLine service.”

Karen Jankel – MD of Paddington and Company***-  said “ When my father Michael Bond first wrote about Paddington many years ago he could never have imagined that one day he would see life-sized versions of his creation all over London. It is a huge honour for a small bear and it will be very exciting to see how all the different artists choose to interpret him.”

Peter Wanless, CEO of the NSPCC, said: “It’s going to be wonderful to see two iconic British institutions – Paddington Bear and the NSPCC – coming together against the backdrop of this wonderful city, to raise vital funds for vulnerable children and their families. Paddington was fortunate enough to be found by Mr and Mrs Brown who gave him love and a safe space to grow up – something that every young person deserves. Through ChildLine, the NSPCC is there 24/7 for any young person who is feeling lost and in need of support.”

Paddington’s origins date back almost sixty years to when his creator, Michael Bond, bought a small bear on Christmas Eve 1956, as a present for his wife, and named him after the nearest railway station to which they lived.

The classic tales of the much loved bear have sold more than 35 million copies worldwide, been translated into over forty languages and captured the imagination of children and adults around the globe.

Due for release on 28 November 2014, the highly anticipated big screen debut of PADDINGTON will showcase many of the trail locations in the capital, including his first port of entry – Paddington station. The film from STUDIOCANAL and Heyday Films is written and directed by Paul King (Bunny and the Bull, The Mighty Boosh) produced by David Heyman (Gravity, Harry Potter) boasting an all star cast including Hugh Bonneville, Sally Hawkins, Julie Walters, Peter Capaldi, Jim Broadbent and Nicole Kidman with Ben Whishaw as the voice of PADDINGTON.

To find out more about The Paddington Trail, visit www.visitlondon.com/paddington.

Notes to Editors

*VisitLondon.com will have a dedicated section enabling visitors to London to download the trail map, share their pictures and discover the stories behind each statue and location.  VisitLondon.com/Paddington.

**The lead charity partner is the NSPCC. The trail also benefits children’s charity Action Medical Research for whom Paddington Bear has been the official mascot for over 35 years. Action Medical Research for Children.

***Paddington and Company own and control the worldwide rights to Paddington Bear www.paddington.com

For further details on the Paddington movie, visit www.paddington.com.

Paddington Trailer is available at

 https://panther4.dmsukltd.com

paddington.trailer@dmsukltd.com

letmein

Further details on the trail launch date and locations will be announced shortly.

The trail is brought to the capital by London & Partners, www.facebook.com/studiocanaluk,

 NSPCC.

About London & Partners
London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.
London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.
For more information visit www.londonandpartners.com

About NSPCC
The NSPCC is the only UK wide charity solely focused on preventing cruelty to children. The charity works directly with vulnerable children in 40 locations across the UK providing therapy, support and advice to them and their families. The NSPCC helpline provides a 24 hour phone number for adults to report child abuse or seek advice. The charity also runs ChildLine which takes hundreds of thousands contacts a year from children and young people and visits primary schools throughout the country. The NSPCC also successfully campaigns for laws and policies to protect children and bring abusers to justice.

For more information visit www.nspcc.org.uk

About STUDIOCANAL
STUDIOCANAL is a subsidiary of the CANAL+ Group. It is one of Europe’s leading companies in the market for co-production, acquisition, distribution and sales of international feature films and TV series. STUDIOCANAL is the only studio operating simultaneously in three main European territories – France, the United Kingdom and Germany – as well as in Australia and New Zealand. Additionally, STUDIOCANAL owns one of the most important libraries in the world, with more than 5,000 international titles.

For further information visit www.studiocanal.com

Contact

VisitLondon.com / London & Partners
Rebekah Clement, Media & PR Manager – Leisure Tourism
Tel: +44 (0)20 7234 5861 Mob: +44 (0) 7826 907 415
rclement@londonandpartners.com

London & Partners Media & PR Team
Tel: +44 (0)20 7234 5710 Switch: +44 (0)20 7234 5800
press@londonandpartners.com

Twitter: @London_PR

STUDIOCANAL
Suzanne Noble, Head of Publicity and Corporate Communications
0207 534 2724
suzanne.noble@studiocanal.co.uk

NSPCC
Matt Hopkinson, Chief Press Officer
0207 825 2919
Matt.Hopkinson@nspcc.org.uk

Premier
Christina Joyce, Premier
020 7292 8352
Christina.Joyce@premiercomms.com