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London named third most popular destination in the world

Following a record-breaking year for London tourism, the capital was today rated third in the world in TripAdvisor 2014 Travellers’ Choice awards for Destinations.

Gordon Innes, the Chief Executive of London & Partners, said, “London has had a blockbuster year, experiencing a surge in tourists not seen before by any other post-Olympic host city in the world. We’re delighted that London has again been recognised by millions as one of the best places on earth to come and visit. During the last year we’ve seen record numbers of visitors to the capital, who have enjoyed everything our great city has to offer.”

“Whether it’s to explore the newly opened Queen Elizabeth Olympic Park, or to enjoy some of the top attractions including the second most popular cultural institution in the world, the British Museum, London is fast becoming known as the greatest place in the world to visit.”

James Kay, TripAdvisor spokesperson, commented, “These awards are based on millions of reviews and ratings by those that really matter - travellers themselves. There is no doubt the birth of the royal baby helped keep the eyes of the world on London in 2013, but the capital’s continued appeal among travellers around the world surpasses any one event.”

The 2014 TripAdvisor Travellers’ Choice Destinations winners:

World’s top 10

1. Istanbul
2. Rome
3. London
4. Beijing
5. Prague
6. Marrakech
7. Paris
8. Hanoi
9. Siem Reap
10. Shanghai

Europe’s top 10

1. Istanbul
2. Rome
3. London
4. Prague
5. Paris
6. Berlin
7. Florence
8. Barcelona
9. St Petersburg
10. Budapest

UK’s top 10

1. London
2. Edinburgh
3. Torquay
4. Liverpool
5. Belfast
6. York
7. Bristol
8. Llandudno
9. Leeds
10. Birmingham


Travellers’ Choice Destinations honour top travel spots worldwide based on the millions of reviews and opinions from TripAdvisor travellers. Award winners were determined using an algorithm that took into account the quantity and quality of reviews and ratings for hotels, attractions and restaurants in destinations worldwide, gathered over a 12-month period.  

These awards honour nearly 500 destinations including the winners for the top spots in the world, and individual lists for Africa, Asia, Australia, Canada, the Caribbean, Central America, Europe, China, Middle East, Russia, South America, the South Pacific, the U.K. and the U.S.   

For the complete list of 2014 Travellers’ Choice Destinations winners, sponsored by Samsonite, go to www.tripadvisor.co.uk/TravelersChoice-Destinations.
     
ENDS

Notes to Editors

Notes to editors:

About London & Partners
London & Partners is the official promotional organisation for London, attracting and delivering value to business, students and visitors. We work to maintain London’s position as the best international visitor destination in the world by marketing to established and emerging markets. We work with the travel industry to promote London to individual leisure travellers and groups worldwide.
For more information on London attractions visit www.visitlondon.com

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travellers to plan and have the perfect trip. TripAdvisor offers advice from travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attractions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2013
**Source: Google Analytics, worldwide data, July 2013

London & Partners contact details:

Rebekah Clement, Media & PR Manager – Leisure Tourism
Tel: +44 (0)20 7234 5861 / +44 (0) 7826 907 415
rclement@londonandpartners.com


London & Partners Media & PR Team
Tel: +44 (0)20 7234 5710
Switch: +44 (0)20 7234 5800
press@londonandpartners.com
Twitter: @London_PR

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