Some of the world's biggest events, leading brand names and most acclaimed sports agencies and individuals received awards at this week's 4th International Sports Event Management Awards (3rd Nov) with London scooping the silver award in Sport City of the Year category. Singapore Sports Council took the gold award for the city of Singapore, which was praised for its work on the 2010 Youth Olympics.
Over the last 10 years, London has transformed its image and its success as a host city for major sporting events and recent bids for events post Olympics Games including the 2018 FIFA World Cup and the Hockey World Cups in 2014.
Regular events such as the Wimbledon Championships, The FA Cup Final and The London Marathon have for years captured the imagination of the World. Other global events such as the Grand Depart of the Tour De France, the regular season NFL games held at Wembley Stadium and the ATP’s move to bring the World Tour Finals to the O2 are all evidence that the largest sports, rights holders and sponsors are choosing the capital as the most exciting destination for major events.
Iain Edmondson, Head of Events for London at Visit London said:
'London has a unique and historic sporting heritage. Every year, sportsmen from across the world flock to experience what only London can offer, from running in the inspirational London Marathon and rowing in the unique Oxford and Cambridge Boat Race to playing cricket at the historic Lords’ Ground, football at the state-of-the-art Wembley Stadium or tennis at the iconic Wimbledon Championships.
He added: 'Since winning the rights to host the 2012 Olympic and Paralympic Games, Visit London and the Mayor of London have been able to support the growth of other sports such as cycling, triathlon, badminton and hockey. Thereby building a sustainable legacy for London and its new Olympic Park.'
Nick Bitel, Chief Executive of The London Marathon added:
'London is a truly international city with sport in its blood. Over the last few years Visit London, and the Events for London team in particular, have successfully capitalised on the Olympic opportunity in bringing even more sporting and economic benefits to the city.'
Roger Goodell, NFL Commissioner concluded:
'I have been delighted by the enthusiasm for American football that has been demonstrated in the UK – and London especially. London’s strong support for the NFL and the hospitality shown towards NFL staff and teams is fundamental to their decision to return to London on a regular basis.'
Events for London provides advice and support at every stage of the process – from bidding, to event delivery, to evaluation – with a specially dedicated team to help rights holders from around the globe 'unlock', secure or choose London as their venue for their event. This includes securing political support from national government, the Mayor of London and relevant Borough(s), providing expertise in bid development and building the case for funding, facilitating successful commercial partnerships to ensure long-term viability and assisting with operational requirements including permissions around road closures and street signage.
Notes to Editors
About Events for London
Events for London (EfL) is a partnership comprising Visit London, the Greater London Authority, and the London Development Agency. EfL acts as a central point of leadership and expertise for organising committees, international sports federations, national governing bodies and associations keen to stage major and sporting events in London. Events for London brings together all the relevant bodies – Visit London, the emergency services, Transport for London, the Boroughs and Government – into one expert body to support the winning and delivery major events