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London & Partners identify 2012 opportunities for Chinese businesses

London & Partners, the Mayor of London’s flagship promotional agency for the capital, today hosted a reception for top Chinese companies to discuss business opportunities still available as a result of the 2012 Olympic and Paralympic Games.

London & Partners, the Mayor of London’s flagship promotional agency for the capital, today hosted a reception for top Chinese companies to discuss business opportunities still available as a result of the 2012 Olympic and Paralympic Games.

The event, which took place at the Kee Club in Shanghai, focussed on highlighting the unique Olympic legacy opportunities available for businesses looking to set up or expand business in London.

The date of the event marks ‘one year to go’ to the 2012 Olympic and Paralympic Games, signifying a key milestone for a city which has already seen the creation of over 5,000 jobs as a result of foreign direct investment into London on the back of Olympic opportunities.

Organisations such as London & Partners’ client Crystal CG, Three Tier sponsors of the Games and the Official Digital Imaging Services Supplier, have either established or expanded operations in London as a direct result of 2012 activity

London & Partners continues to work with overseas businesses, providing insights into 2012 opportunities, campaigning in key markets, engaging with 2012 sponsors to explore ongoing business opportunities in the capital, and ensuring that overseas businesses are aware of legacy opportunities available post-Games.

Seventy-five pence in every £1 spent by the Olympic Delivery Authority is being invested in long term regeneration of East London, and Chinese businesses looking to invest in the capital can find a host of opportunities here both now and after the Games. Business prospects can be found within the new communities that will emerge from the Athlete’s village and housing development plots around the Olympic Park, the press and broadcast centre which will be repurposed post-games into a business hub for Stratford, as well as opportunities within retail and hospitality presented with the opening of Westfield Stratford, set to be Europe’s largest inner-urban shopping centre.

The ‘One Year to Go’ reception preceded London & Partners’ attendance at digital entertainment event China Joy, where the team will be promoting London’s home of technical innovation, Tech City.

Located in East London, stretching from the area of Shoreditch to the Olympic Park, Tech City is home to one of the largest concentrations of small, fast- growing digital technology companies in Europe. With a rich history in innovation and a dynamic business environment, as well as UK government support, the area provides a wealth of opportunities for technology companies looking to set up European operations.

London & Partners welcomes new China chief representative 
Attending both the reception and China Joy will be the newly appointed China chief representative for London & Partners , Zhao Bingbing. Previously a representative of the Mayor of London’s office in Shanghai as well as the office of the British Council, Bingbing has a wealth of experience promoting relationships between London and China in trade and investment, education, tourism and the creative and cultural industries. 

Bingbing commented;
‘China is already the third largest inward investor into London, and the 2012 Olympic and Paralympic Games has provided a host of additional business opportunities for overseas companies looking to set up operations in the capital. Although we are only one year out from Games time, there are still a wealth of unique Olympic legacy opportunities for business to take advantage of. With Tech City also providing a new home of innovation and creativity in the East of the city, there really has never been a better time for businesses to invest in London.’

Following the company’s official launch in China in June, BingBing will continue to work with the company’s representatives in Beijing, Shanghai and Shenzhen driving London & Partners’ inward investment activity in the region.

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