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Badminton gets a new London look!

Today marks the first day of play at the Yonex BWF World Badminton Championships. Taking place at Wembley Arena until the 14th of August, the event will see the best players from around the globe battle it out in the world's fastest racquet sport.

Badminton

Today marks the first day of play at the Yonex BWF World Badminton Championships. Taking place at Wembley Arena until the 14th of August, the event will see the best players from around the globe battle it out in the world's fastest racquet sport.

With tickets starting from as little as £10, visitors to Wembley Arena on finals day, Sunday August 14th will also be treated to a Championship Show which includes a fashion parade and musical performance as fans of the sport experience 'Badminton like you’ve never seen before.'

Eight students from the London College of Fashion were selected to design a contemporary badminton outfit, each reflecting a top player, the city of London and the BWF World Badminton Championship's exciting new look for 2011. The students each had the opportunity to meet with one of the top English players on whom they would model their kit, ensuring that the real personality of the player comes through in the final design. London will also be a key theme for the designs, which will each uniquely reflect aspects of the city's personality. Prior to the showcase of student work, official event sponsors Yonex will also be displaying their new season collection at an exclusive catwalk show.

The shows will culminate in a performance from special guests the Rizzle Kicks, who will play an exclusive set before they embark on a festival programme which includes headlining gigs at Reading and Leeds. Badminton spectators will have the opportunity to see the duo perform their top hits including Down with the Trumpets, the soundtrack to summer which has already sold over 50, 000 singles.

Iain Edmondson - Head of the Major Events team at London & Partners said:

'This is London's first ever World Badminton Championships and we look forward to an exciting tournament kicking off today. The event provides an opportunity for spectators who missed out on Olympic Badminton tickets to see world-class players in the future Olympic venue. Spectators on finals day will enjoy a special treat with the Championship Show which has a uniquely London flavour, showcasing the sights and sounds of the city.'

London's successful bid to host the seven-day event was won in 2008 and was supported by UK Sport, BADMINTON England and London & Partners.

For spectators looking to cheer on the home team, tickets are still available at www.badminton2011.co.uk

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