The capital’s promotional agency, London & Partners (previously known as Visit London) will be unveiling its special ‘Limited Edition London’ campaign to the business industry at IMEX America. (booth 1006)
The campaign, which sits across both leisure and business audiences has been created to encourage visitors to come to London to enjoy a plethora of unique and one-off events that will be happening around the city from now until the start of the 2012 Olympic and Paralympic Games in July 2012.
A special business-focused calendar will be launched at a press conference at IMEX America (Press Room 1 at 3.30pm Wednesday 12th October) and will include helpful tips and special offers for event planners on inspiring events and activities which visitors can only enjoy in the UK’s capital.
Events include the exclusive Leonardo da Vinci exhibition at the National Gallery, an opportunity to sleep under the stars at the ZSL London Zoo, celebrating the Queen’s Diamond Jubilee by visiting ‘Diamonds’ a sparkling exhibition at Buckingham Palace and an evening of 1940s glamour and champagne at the Churchill War Rooms.
Chris FJ Lynn – London & Partners Sales & Marketing Director, North America & Emerging Markets said: “As the capital approaches the 2012 Olympic and Paralympic Games, the Limited Edition London campaign will harness the opportunity to showcase everything the capital has to offer - from outstanding business venues and accommodation to theatre, retail and world-class attractions.”
Mayor of London, Boris Johnson welcomed visitors to the capital stating,
“London remains without doubt the most enchanting and exciting capital city in the world. In the months leading up to the Games in 2012 there are a huge number of unique and inspiring places to visit and wonderful things to see and do. From an exclusive display of Leonardo da Vinci at The National Gallery to a night out under the stars at London Zoo, visitors to this great city really will be spoilt for choice.”
Notes to Editors
For more information on the events featured in the Limited Edition London calendar come to the press conference at 3.30pm in Press Room 1 on 12th October 2011 at IMEX America – rsvp to Chloe Couchman – firstname.lastname@example.org