Visit London continued its successful awards-season run last night as it scooped two coveted MIMA's at the Meetings Industry Marketing Awards. Organised by Meetings & Incentive Travel magazine, the awards recognise the very best in business marketing across the UK events industry.
The official tourism agency and convention bureau for London picked up Silver in the Best Integrated Marketing Campaign category for 'See the World, Visit London', the new look and feel promoting the organisation's business offer. Highlighting the capital’s diversity, the See the World campaign put a spotlight on the unparalleled choice London provides to business visitors, from meeting venues to hotels, heritage to theatre, the arts, shopping and cuisine.
Visit London also took home the Gold prize in the Best Live Marketing Event category for its campaign launch activity, which included the unveiling of a branded 'See the World' bus, which drove from London to Birmingham for Event UK 2009, where the vehicle was also commissioned as a unique meeting space during the event.
Tracy Halliwell, Director of Business Tourism said:
'We are proud that Visit London has been recognised amongst the industry's best in business marketing. Recent figures revealed that international business visits to London have continued to rise in the first half of 2010, a fantastic achievement given the travel disruptions experienced in the first quarter. We look forward to continuing to raise the bar in the promotion of London as the world’s top destination for business travellers and events.'
Barbara Jamison, Head of Business Development Europe said:
'We are delighted to have received this award for Best Live Marketing Event which featured the Visit London stand at EIBTM 2009 and IMEX 2010. With over 6000 exhibitors at these 2 trade fairs, Visit London needed a campaign to stand out from the crowd. The simple Globe Graphic represented London’s diverse business product perfectly and the campaign helped to put our London business partners well and truly on the London map. So much so that our ROI results were fantastic, Visit London was in the top three most visited stands at the shows with over £50 million of economic benefit secured for London and our London partners.'