Meet the Major Events Team

Meet the Major Events team at London & Partners

Iain Edmondson

Head of Major Events

Iain has more than 20 years' business development and operational experience across public and private sector organisations. Iain is responsible for securing long-term major event opportunities for London and delivering long-term benefits for major event stakeholders, including rights-owners, sponsors, government agencies and venues. 

Georgina Warren

Senior Project Manager – Major Events

Georgina has over ten years of experience across national and international campaigns and events including Rio 2016, Lumiere London, Prudential RideLondon, Le Tour de France, London 2012, the Beijing Games, Red Bull X-Fighters and London Fashion Week.

As the team’s lead on road events, culture and entertainment Georgina oversees the city’s major events partnerships from strategic communications through to oversight of their development and delivery. 

Antonia Lee

Senior Marketing Manager – Major Events

Antonia provides strategic marketing and ticketing advice to the organisers of major events won through bids e.g. IAAF World Athletics Championships 2017 and Women’s Hockey World Cup 2018. She brokers marketing partnerships with other events which fulfil the company’s objectives such as Six Day, Chinese New Year and Pride in London. In addition, Antonia works with business publications to maintain London’s world-class reputation and to promote the city.

Sophie Humphries

Interim Project Manager - Major Events

Sophie leads on significant projects for both sporting and cultural events. She has extensive experience of delivering key activities for the team’s role in events such as Great Fire 350, Prudential RideLondon, NFL International Series and the New Year’s Eve Celebrations. She is also oversees the development of the London Events Coordination Calendar which is a crucial stakeholder online aid for managing events in the city.

Luke Guy

Account Manager - Major Events

Luke is responsible for supporting the team across a variety of projects including eSports, marketing the city’s calendar of events and developing business relationships which further enhance the city’s reputation as a world-leading host for major events. He has a background in sport business and events, and a Sport Management degree from Loughborough University.