Meet the Major Events Team

Meet the Major Events team at London & Partners

Iain Edmondson

Head of Major Events

Iain has more than 20 years' business development and operational experience across public and private sector organisations. Iain is responsible for securing long-term major event opportunities for London and managing relationships between major event stakeholders, including rights-owners, sponsors, government agencies and venues.

Georgina Warren

Senior Project Manager – Major Events

Georgina has over ten years of experience across national and international campaigns and events including Rio 2016, Lumiere London, Prudential RideLondon, Le Tour de France, London 2012, the Beijing Games, Red Bull X-Fighters and London Fashion Week.

As the team’s lead on road events, culture and entertainment Georgina oversees the city’s major events partnerships from strategic communications through to oversight of their development and delivery. 

Sarah Neill

Project Manager - Major Events

Sarah works across the team’s portfolio of sports and esports events including the NFL International Series and ATP Tennis World Tour Finals. Sarah has worked on several high-profile bid campaigns to secure international sports events for the city including 2015 Euro Hockey Championships, 2016 Track Cycling World Championships, 2016 European Swimming Championships, 2017 IAAF and IPC World Athletics Championships and 2020 UEFA European Championships Finals.

Antonia Lee

Senior Marketing Manager – Major Events

Antonia provides strategic marketing and ticketing advice to the organisers of major events won through bids e.g. IAAF World Athletics Championships 2017 and Women’s Hockey World Cup 2018. She brokers marketing partnerships with other events which fulfil the company’s objectives such as Six Day, Chinese New Year and Pride in London. In addition, Antonia works with business publications to maintain London’s world-class reputation and to promote the city.

Sophie Humphries

Project Executive - Major Events

Sophie joined London & Partners in March 2016. Her role is instrumental in supporting the Major Events team by assisting on a number of major sports and cultural events projects including Prudential RideLondon, European Aquatics Championships, the NFL International Series, Barclays ATP World Tour Finals, Hockey Champions Trophy and Great Fire 350. She also manages the London Events Coordination Calendar which is a crucial stakeholder online aid for managing events in the city.